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Description
We diligently seek out consumers, industry experts, and elusive demographics to join our research panels, cultivating reliable, long-lasting connections with them. In an era increasingly focused on privacy and authenticity, only Dynata possesses the capability to provide the genuine perspectives of individuals on a large scale to market researchers, advertisers, and marketers. With high-quality data serving as the foundation for valuable insights, an increasing number of businesses worldwide can access the competitive edge required to innovate, expand, and thrive. These insights help organizations stay ahead of evolving consumer behaviors and trends, enabling them to discern which shifts are fleeting and which may have lasting impacts. By utilizing actionable insights across three crucial domains, companies can develop effective advertising strategies that adapt to the current climate of uncertainty. In doing so, they not only enhance their marketing efforts but also foster deeper connections with their target audiences.
Description
Merciv serves as a consumer intelligence platform that seamlessly integrates your internal datasets with external insights into a dynamic, verified source of truth, enabling teams to swiftly address any inquiries regarding their consumers and brand.
It consolidates four distinct knowledge sources: internal resources like research documents, presentations, spreadsheets, and platforms such as Snowflake, Looker, and SharePoint; external signals including social media, reviews, search and trend information, competitive actions, and pricing; syndicated data from providers like NielsenIQ, Circana, and Mintel; alongside Merciv's proprietary product and category information.
The platform leverages a knowledge graph, hybrid retrieval systems, and the ability to execute code within spreadsheets, ensuring that the answers provided are accurate and grounded in credible sources.
Teams utilize Merciv for various purposes such as analyzing consumer perceptions, conducting sentiment and complaint assessments at the SKU level, gathering competitive intelligence, monitoring trends, engaging in thorough research, developing data-driven personas, and creating decision-ready reports, briefs, and presentations.
Every response generated is not only cited and permission-aware but also designed to be auditable, adhering to standards like SOC 2 Type II, incorporating tenant isolation, enabling zero-training, and supporting SSO/SCIM for seamless access management.
With Merciv, organizations can confidently navigate the complexities of consumer intelligence, ensuring that they are equipped with the most reliable and comprehensive insights available.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
Looker
No
Microsoft SharePoint
No
Snowflake
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Dynata
Founded
1999
Country
United States
Website
www.dynata.com
Vendor Details
Company Name
Merciv
Founded
2024
Country
United States
Website
merciv.com
Product Features
Market Research
Benchmarking
Yes
Compensation Management
No
Data Management
No
Email / Online
No
Face-to-Face
No
Panel Management
Yes
Paper-Based
No
Phone-Based
No
Sample Management
Yes
Statistical Analysis
No
Survey Management
Yes
Polling
Data Analysis Tools
No
Email Distribution
No
Feedback Collection
No
Live Results Tracking
No
Multiple Question Types
No
Online Polling
Yes
Phone Polling
Yes
Presentation Tools
No
Q & A
No
SMS Polling
No
Skip Logic
No
Supports Audio / Images / Video
No
Survey
Custom Survey URLs
No
Data Analysis Tools
No
Email Marketing
No
Mobile Survey
Yes
Offline Response Collection
No
Paper Survey
No
Question Branching
No
Question Library
No
Site Intercept Survey
No
Skip Logic
No
Supports Audio / Images / Video
No
Product Features
Market Research
Benchmarking
No
Compensation Management
No
Data Management
No
Email / Online
No
Face-to-Face
No
Panel Management
No
Paper-Based
No
Phone-Based
No
Sample Management
No
Statistical Analysis
No
Survey Management
No
