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Description

Duel has created an innovative approach and technology that empowers purpose-driven brands to foster organic growth through advocacy and word of mouth. With a dedication to partnering with brands that prioritize societal and environmental well-being over mere profit, Duel seeks to clarify the complexities of word-of-mouth marketing while diminishing dependency on digital ads and other fleeting marketing strategies to cultivate movements and achieve sustainable growth. The cornerstone of Duel's offerings is its Brand Advocacy Platform, specifically designed to enhance organic growth and customer retention for brands that evoke strong passion among their audiences. This platform allows brands to effectively manage relationships with a multitude of advocates through tailored Advocacy Programs aimed at engagement, retention, and generating word-of-mouth sales. By integrating a variety of advocacy tools—such as brand challenges, user-generated content, referrals, loyalty programs, affiliate marketing, and surveys—within a single platform, brands can create vibrant customer membership communities and exclusive VIP programs featuring tiered statuses, targeted groups, and segmentation strategies. Furthermore, this comprehensive approach not only amplifies brand visibility but also fosters a sense of belonging among advocates, ultimately driving deeper connections and loyalty.

Description

In 1992, we embarked on developing software for Liberty Township, Ohio, utilizing a DOS platform crafted in QuickBasic and relying on the Lotus 1-2-3 spreadsheet for mapping functionalities. The initial agreement came with a significant challenge, as we were also contracted to transcribe records from an ancient, deteriorating book with faded ink, a task that was far from simple and gave us firsthand experience with the difficulties of record entry. With no advertising budget and a limited internet presence, our software's reputation grew organically through word of mouth, leading to a steady increase in users. While I can't provide an exact figure, it's estimated that several hundred cemeteries have adopted our desktop and online solutions. Serving smaller churches and county cemeteries has meant our growth has remained modest, as we didn't seek high-volume sales or widespread advertising. To this day, our expansion continues primarily through personal recommendations and organic search engine traffic.