Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
For media quality and performance data to be truly useful, it needs to be timely, clear, and capable of driving actionable insights. Media planners and traders require the ability to rapidly evaluate campaign effectiveness, resolve any emerging issues, and refine their advertising strategies. DV's advanced dashboard and reporting system enable this capability by delivering insights and controls that lead to improved results. The DV Pinnacle® platform serves as our comprehensive service and analytics hub. By utilizing DV Pinnacle®, advertisers can seamlessly access quality and performance metrics across various devices and buying platforms, including social media, which assists in transforming insights into practical actions. Additionally, DV offers its unique Authentic Ad™ metric, providing clarity on which advertisements were viewed by real individuals in a secure brand environment and within the specified geographical area, thereby establishing a clear standard of quality across all campaigns. Setting up your profile on DV Pinnacle® is a straightforward and user-friendly process. The intuitive dashboards present a clear overview of essential quality and performance indicators, while detailed reporting supports continuous assessment and enhancement of advertising efforts. This combination of features ensures that advertisers can consistently achieve their campaign objectives with confidence.
Description
Zoho Marketing Plus is an all-in-one marketing platform built for teams that want to manage campaigns, collaboration, and performance measurement from a single system. Instead of using separate tools for email, social media, automation, events, and analytics, marketing teams can run all major activities within one unified workspace.
The platform supports omnichannel campaign execution across email, social media, SMS, webinars, surveys, landing pages, and both online and offline events. A centralized dashboard provides real-time insights into campaign performance, marketing ROI, budgets, and expenses, helping teams make data-driven decisions without relying on multiple reporting tools.
Zoho Marketing Plus also focuses heavily on collaboration and operational visibility. Teams can manage multiple brands, define user roles, plan campaigns using project management boards, assign tasks, and track progress end to end. Marketing assets such as creatives, documents, and videos are stored in a shared library, ensuring consistency across campaigns.
With built-in contact management and marketing automation, teams can personalize customer journeys, automate workflows, and deliver consistent experiences across touchpoints. The platform is suited for organizations that want tighter alignment between planning, execution, and measurement while reducing operational complexity in marketing operations.
API Access
Has API
No
API Access
Has API
No
Integrations
DV Publisher Suite
Yes
Innovid
Yes
MSIGHTS
Yes
Onehouse
Yes
Placements.io
Yes
Smoot AI
Yes
Supermetrics
Yes
TrueTargeting
Yes
Zoho Marketing Automation
No
Integrations
DV Publisher Suite
No
Innovid
No
MSIGHTS
No
Onehouse
No
Placements.io
No
Smoot AI
No
Supermetrics
No
TrueTargeting
No
Zoho Marketing Automation
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$25 per month
Zoho Marketing Plus offers a paid plan starting at just $25 per month. You can also try the product with a 15-day free trial
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
DoubleVerify
Founded
2008
Country
United States
Website
doubleverify.com/capabilities-measurement-analytics/
Vendor Details
Company Name
Zoho
Founded
1996
Country
India
Website
www.zoho.com/marketingplus/
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Product Features
Brand Management
Approval Process Control
Yes
Artwork Management
No
Asset Management
Yes
Change Management
Yes
Fulfillment Distribution
No
Project Management
Yes
Campaign Management
Channel Management
Yes
Contact Database
Yes
Email Marketing
Yes
Event Triggered Actions
Yes
Lead Management
Yes
Multi-Campaign
Yes
Marketing Analytics
A/B Testing
Yes
Campaign Management
Yes
Channel Attribution
Yes
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
Yes
Marketing Automation
A/B Testing
Yes
Analytics / ROI Tracking
Yes
Artificial Intelligence
Yes
Content / Blogging Platform
Yes
Customizable CTAs
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Landing Pages / Web Forms
Yes
Lead Scoring
Yes
Sales Intelligence
Yes
Search Marketing
Yes
Segmentation
Yes
Social Marketing
Yes
Website Visitor Tracking
Yes