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Average Ratings 0 Ratings

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features
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support

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Write a Review

Description

For media quality and performance data to be truly useful, it needs to be timely, clear, and capable of driving actionable insights. Media planners and traders require the ability to rapidly evaluate campaign effectiveness, resolve any emerging issues, and refine their advertising strategies. DV's advanced dashboard and reporting system enable this capability by delivering insights and controls that lead to improved results. The DV Pinnacle® platform serves as our comprehensive service and analytics hub. By utilizing DV Pinnacle®, advertisers can seamlessly access quality and performance metrics across various devices and buying platforms, including social media, which assists in transforming insights into practical actions. Additionally, DV offers its unique Authentic Ad™ metric, providing clarity on which advertisements were viewed by real individuals in a secure brand environment and within the specified geographical area, thereby establishing a clear standard of quality across all campaigns. Setting up your profile on DV Pinnacle® is a straightforward and user-friendly process. The intuitive dashboards present a clear overview of essential quality and performance indicators, while detailed reporting supports continuous assessment and enhancement of advertising efforts. This combination of features ensures that advertisers can consistently achieve their campaign objectives with confidence.

Description

ThoughtMetric is used by ecommerce marketers to track marketing performance, and to make data-driven business decisions. ThoughtMetric integrates seamlessly with the most popular ecommerce and advertising platforms, allowing you to easily connect data, track advertisements, and analyze performance. We help ecommerce businesses understand the performance of marketing and how they can make data-driven decision to improve it. We combine siloed data from marketing, customer journey data and revenue attribution to create an actionable and holistic picture of marketing performance. ThoughtMetric’s data-driven algorithms for attribution modeling can help you discover where your customers really come from. Optimize your ads and scale the campaigns that bring the most valuable customers into your store based on customer lifetime value. ThoughtMetric’s advanced tracking will link sales to the exact ad that they came from.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

BigCommerce No 
Bing No 
DV Publisher Suite Yes 
Emotive No 
Facebook No 
Google Ads No 
Innovid Yes 
Klaviyo No 
MSIGHTS Yes 
Mailchimp No 
Onehouse Yes 
Placements.io Yes 
Privy No 
SHOPLINE No 
SMSBump No 
Shopify No 
Smoot AI Yes 
Supermetrics Yes 
TrueTargeting Yes 
WooCommerce No 

Integrations

BigCommerce Yes 
Bing Yes 
DV Publisher Suite No 
Emotive Yes 
Facebook Yes 
Google Ads Yes 
Innovid No 
Klaviyo Yes 
MSIGHTS No 
Mailchimp Yes 
Onehouse No 
Placements.io No 
Privy Yes 
SHOPLINE Yes 
SMSBump Yes 
Shopify Yes 
Smoot AI No 
Supermetrics No 
TrueTargeting No 
WooCommerce Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$99 per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

DoubleVerify

Founded

2008

Country

United States

Website

doubleverify.com/capabilities-measurement-analytics/

Vendor Details

Company Name

ThoughtMetric

Founded

2021

Country

United States

Website

thoughtmetric.io

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Alternatives

Alternatives

Pinnacle Professional Reviews

Pinnacle Professional

Hollander International