Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
For media quality and performance data to be truly useful, it needs to be timely, clear, and capable of driving actionable insights. Media planners and traders require the ability to rapidly evaluate campaign effectiveness, resolve any emerging issues, and refine their advertising strategies. DV's advanced dashboard and reporting system enable this capability by delivering insights and controls that lead to improved results. The DV Pinnacle® platform serves as our comprehensive service and analytics hub. By utilizing DV Pinnacle®, advertisers can seamlessly access quality and performance metrics across various devices and buying platforms, including social media, which assists in transforming insights into practical actions. Additionally, DV offers its unique Authentic Ad™ metric, providing clarity on which advertisements were viewed by real individuals in a secure brand environment and within the specified geographical area, thereby establishing a clear standard of quality across all campaigns. Setting up your profile on DV Pinnacle® is a straightforward and user-friendly process. The intuitive dashboards present a clear overview of essential quality and performance indicators, while detailed reporting supports continuous assessment and enhancement of advertising efforts. This combination of features ensures that advertisers can consistently achieve their campaign objectives with confidence.
Description
ThoughtMetric is used by ecommerce marketers to track marketing performance, and to make data-driven business decisions. ThoughtMetric integrates seamlessly with the most popular ecommerce and advertising platforms, allowing you to easily connect data, track advertisements, and analyze performance. We help ecommerce businesses understand the performance of marketing and how they can make data-driven decision to improve it. We combine siloed data from marketing, customer journey data and revenue attribution to create an actionable and holistic picture of marketing performance. ThoughtMetric’s data-driven algorithms for attribution modeling can help you discover where your customers really come from. Optimize your ads and scale the campaigns that bring the most valuable customers into your store based on customer lifetime value. ThoughtMetric’s advanced tracking will link sales to the exact ad that they came from.
API Access
Has API
No
API Access
Has API
No
Integrations
BigCommerce
No
Bing
No
DV Publisher Suite
Yes
Emotive
No
Facebook
No
Google Ads
No
Innovid
Yes
Klaviyo
No
MSIGHTS
Yes
Mailchimp
No
Integrations
BigCommerce
Yes
Bing
Yes
DV Publisher Suite
No
Emotive
Yes
Facebook
Yes
Google Ads
Yes
Innovid
No
Klaviyo
Yes
MSIGHTS
No
Mailchimp
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$99 per month
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
DoubleVerify
Founded
2008
Country
United States
Website
doubleverify.com/capabilities-measurement-analytics/
Vendor Details
Company Name
ThoughtMetric
Founded
2021
Country
United States
Website
thoughtmetric.io
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No