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features
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Description

Explore the intricate traits of a specific social media audience to gain insights into its unique persona, either in isolation or in relation to other audiences. Our service provides in-depth data points alongside traditional metrics such as gender, marital status, age, profession, income level, and geographic location. Establish the genuine connection between influencers and their followers, ensuring that the interactions and engagements are authentic rather than fabricated before finalizing your choice of influencers for a marketing campaign. Discover the individuals, brands, and media outlets that wield the most influence over your target audience. Utilize specialized databases that encompass millions of prominent social media accounts to efficiently curate a focused list of influencers who can effectively engage with your desired audience. Furthermore, you can simultaneously analyze the audiences of various influencers, brands, or other users, enhancing your strategic decision-making process. This comprehensive approach not only saves time but also maximizes the potential for successful influencer partnerships.

Description

Customer personas have historically been a vital tool for gaining insights into and categorizing different consumer groups. However, marketers often face challenges in translating these personas into effective targeting strategies for real-world media. This is where Wiland PersonaBuilder™ comes into play, recognized as the most advanced persona creation tool available today, specifically engineered to generate audiences that can be instantly activated in digital ad campaigns. With its user-friendly PersonaBuilder application, users can effortlessly develop comprehensive and intricate prospect and customer personas utilizing relevant data that is constantly updated, including extensive consumer spending patterns, social media interaction metrics, and other pertinent insights. By utilizing this innovative tool, organizations can seamlessly connect their strategic planning with media purchasing teams, ensuring that the personas created are not just theoretical but are transformed into actionable audiences primed for immediate use in digital advertising efforts. This powerful functionality not only enhances targeting precision but also streamlines the entire marketing process for better results.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Facebook
Instagram
X (Twitter)
YouTube

Integrations

Facebook
Instagram
X (Twitter)
YouTube

Pricing Details

$500 one credit per analysis
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Demographics Pro

Founded

2005

Website

www.demographicspro.com

Vendor Details

Company Name

Wiland

Founded

2005

Country

United States

Website

wiland.com/personabuilder/

Product Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Product Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Alternatives

Alternatives

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