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Description
Examine the demographic characteristics of your audience, such as age and gender, by simply providing a list of names while ensuring no personal information is revealed. Moreover, you can obtain additional demographic insights for each individual in your list without having to share any identifiable details. Conventional data append services often necessitate personal information like phone numbers or addresses, but our approach ensures that all sensitive data remains within your organization, thus guaranteeing its security. Unlike other methods that depend on third-party cookies, we do not monitor your users, ensuring that their browsing activities and identities are kept confidential. The EU General Data Protection Regulation (GDPR) strictly regulates the use of non-opt-in personal data, but with our solution, you won’t need private information, allowing your business to remain compliant with GDPR. Furthermore, you can seamlessly export and leverage the demographic data extracted across various software and marketing platforms without being restricted to a single option. This flexibility enables you to enhance your marketing strategies effectively while maintaining compliance and user privacy.
Description
Nielsen Scarborough offers extensive insights into local and national consumer behaviors across more than 2,000 categories, which encompass various aspects such as leisure pursuits, shopping habits, purchasing trends, and media usage. By conducting over 330,000 surveys each year in the U.S., they empower advertisers and media organizations to effectively satisfy customer needs while exploring new strategic opportunities. Gaining insights into the distinctive behaviors of your clientele allows for a deeper understanding of the competitive landscape, which can lead to the formulation of strategies that amplify your advantages. Nielsen Scarborough's localized market insight studies enable a thorough exploration of consumer behaviors in diverse sectors, including automotive, banking and finance, beverages, demographics, digital and internet usage, grocery and convenience shopping, healthcare, home improvement, home shopping, lifestyle choices, media consumption, restaurant visits, retail activities, sports interests, telecom and mobile services, transportation, travel preferences, and voting behaviors. This comprehensive analysis not only aids in identifying market trends but also enhances targeted marketing efforts tailored to specific consumer segments.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Demografy
Founded
2020
Country
United States
Website
demografy.com
Vendor Details
Company Name
Nielsen
Founded
1923
Country
United States
Website
www.nielsen.com/solutions/audience-measurement/scarborough/
Product Features
Artificial Intelligence
Chatbot
No
For Healthcare
No
For Sales
Yes
For eCommerce
No
Image Recognition
No
Machine Learning
No
Multi-Language
No
Natural Language Processing
No
Predictive Analytics
No
Process/Workflow Automation
Yes
Rules-Based Automation
No
Virtual Personal Assistant (VPA)
No
