Compare DecaData vs. Scarborough

Annually, we conduct surveys with over a million individuals worldwide, enabling businesses to swiftly grasp evolving consumer trends. Our user-friendly platform is tailored for busy teams, facilitating the extraction of essential information, customized analysis, and seamless sharing. Identify your ideal customer using more than 250,000 profiling metrics. Utilize question charts to gain insights into the thoughts, emotions, and actions of your audience. Aggregate data and visualizations to craft a compelling narrative for your team. Combine various data points for comprehensive analysis and deeper understanding. Access unparalleled insights into consumer behavior through survey results that capture the perspectives, interests, and actions of billions of individuals globally. We consistently pose the same survey questions across different regions, allowing for detailed insights into local markets while also providing a broader global perspective. Discover what consumers genuinely think about your brand and its competitors, gaining valuable insights into industry leaders and their market positions. This holistic approach ensures that businesses can navigate the complexities of consumer perception effectively.

Smart, efficient, anonymous People Counters & Analytics to the real world. Our solution allows for easy deployment, capture, analysis, and reporting of the number people who enter a physical place. Optionally, we can also capture and report occupancy in real time. We assist Retailers, Universities, Casinos, Places of Worship, Office Buildings, and other industries in analyzing and taking action on their people traffic trends. We offer a special package for retailers to measure performance on traffic, including conversion rate and service levels. Our direct integrations make it easy to combine POS data with staff data. The Retail Equation simulator lets users run simulations to improve sales. It can also be used as a learning tool to understand how traffic, staffing, conversion rates, and quality service relate.

Jesta I.S. has been in business for over 50 years. Jesta I.S. is a global provider of enterprise software solutions to retailers, etailers, wholesalers and brand manufacturers, specializing in apparel and footwear. The Vision Suite is a cloud-based, organically engineered platform that optimizes back/front-end supply chain operations. This includes everything from trade/product/demand management to merchandising and POS. It eliminates inefficiencies caused by disjointed apps and provides real-time visibility into enterprise inventory, cross-channel orders and AI-driven CRM data. It supports multiple brands, currencies, languages, and helps businesses create seamless omnichannel shopping experiences.

Paladin Point of Sale is a comprehensive POS system built specifically to support the unique needs of independent retailers. It simplifies store operations by combining in-store sales, mobile point of sale, and a fully built online store into one unified platform. Designed for industries such as hardware, lumber, pharmacy, and retail, Paladin adapts to specialized inventory and workflow requirements. Integrated EDI capabilities connect retailers directly with national and regional distributors to improve ordering accuracy and efficiency. The platform includes managed cybersecurity services, ensuring systems and customer data remain protected. Paladin’s intuitive design makes it easy for store owners and staff to learn quickly. Dedicated account managers assist with setup and go-live, minimizing disruption. With no long-term contracts or hidden fees, Paladin offers flexibility and transparency. USA-based support is available 24/7, providing dependable assistance when it’s needed most. Backed by decades of experience, Paladin helps retailers run smarter, stay stocked, and grow confidently.

CareLineLive is an all-in-one, cloud-based homecare management platform trusted by over 700 home care agencies and domiciliary care providers across the United Kingdom and Australia. The platform covers rostering, scheduling, care planning, care monitoring (ECM), eMAR, payroll, invoicing and the Care Circle portal for friends and family. Subscription includes CQC and CIW compliance tool MOA Benchmarking to deliver a solution combining both homecare management and compliance. Customers find the comprehensive functionality easy to use because of the intuitive user interface and enjoy excellent day-to-day support which is recognised by CareLineLive’s high rating on Trustpilot. CareLineLive is an NHS England Assured Supplier for Digital Social Care Records (DSCR). CareLineLive is accredited to ISO 27001 (Information Security), ISO 9001 (Quality Management), and Cyber Essentials Plus. In addition to being hosted on secure AWS servers with data stored in the UK (or Australia for customers there) for data sovereignty. Founded in 2014, CareLineLive is led by Managing Director Josh Hough and is headquartered in West Sussex with offices in London and Melbourne. CareLineLive is part of MAS Technicae Group and received majority investment from technology-focused investment firm Accel-KKR in June 2025.

Admiral is the top adblock recovery platform for publishers, helping recover millions of dollars in advertising revenue lost to adblockers, privacy tools, DNS filtering, VPNs, network-level blocking, and other forms of monetization disruption. Trusted by thousands of publishers and backed by more than a decade of expertise, Admiral pioneered Full Spectrum Adblock Recovery—combining multiple recovery approaches to maximize total adblock revenue. As the creator of Visitor Relationship Management (VRM), Admiral extends beyond ad recovery to help publishers recover and grow revenue through subscriptions, registrations, consent management, first-party data, email acquisition, social audience growth, donations, and other visitor monetization strategies. By combining recovery and revenue-growth approaches in one platform, Admiral helps publishers reduce revenue leakage, increase visitor lifetime value, and maximize monetization across the audience lifecycle. Admiral VRM delivers: * Industry-leading Full Spectrum Adblock Recovery * Paid subscriptions, paywalls, and donation campaigns * Visitor Copilot conversational AI for engagement and revenue growth * Registration walls, user accounts, and first-party data * Email, social audience, and app growth * GDPR and CCPA consent management Admiral also provides analytics, journey shaping, visitor segmentation, targeting, testing, and optimization. Publishers can add Admiral's free tag in minutes for immediate visibility into adblock rates and revenue recovery potential.

RetailEdge is a simple-to-use and feature-rich point to sale (POS) and inventory software solution for retail businesses. RetailEdge is a product of High Meadow Business Solutions. It offers multi-location support, credit card processing, website integration and mobile POS. Gift card management capabilities are also included in the suite. The solution supports mobile and secure payments such as Apple Pay and EMV. It also integrates with multiple ecommerce platforms for efficient order processing, price updates, and gift card management capabilities. How are we different? 1. One time-fee for the software. 2. Hybrid software, with all local data, to ensure you have fast real-time access to all your data when the internet is down or, more often, slow. 2. Comes with an hour of free training with real people. This includes making sure your inventory is structured properly and familiarizing you with the many powerful tools that will help you grow your business. 3. Optional on-going support and updates, designed to affordably fit your business needs, not the other way around. Integrated credit card processing with the most modern features and developed to get you the lowest rates so that you save money.

D&B Hoovers is a sales intelligence and revenue workflow platform that helps organizations identify, prioritize, and act on buying signals. By combining trusted company and contact data with buyer intent, website engagement insights, trigger events, and AI-powered assistance, D&B Hoovers helps revenue teams uncover opportunities sooner and make more informed decisions throughout the sales cycle.   Built on the Dun & Bradstreet Data Cloud, D&B Hoovers provides comprehensive business intelligence, including company profiles, corporate family structures, decision-maker contacts, industry information, financial insights, company news, and market intelligence. Advanced search and segmentation capabilities allow users to identify high-potential accounts and build targeted prospect lists based on business characteristics, growth indicators, and buying signals.   D&B Hoovers integrates into existing sales and revenue workflows, helping teams reduce research time, prioritize outreach, monitor account activity, and engage buyers with greater relevance. Real-time business triggers and account intelligence help organizations understand changing customer needs, identify opportunities, and focus efforts on the accounts most likely to convert.   Whether supporting prospecting, account planning, pipeline generation, or revenue operations, D&B Hoovers provides the trusted intelligence and contextual insights needed to help teams work more efficiently and drive better business outcomes.

MikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time. In January of 2026, MikMak was acquired by SPINS, bringing together two category leaders in commerce intelligence and best-in-class data and insights. The combined entity provides brands with an unrivaled, unified view of availability, point-of-sale performance, and consumer behavior, globally and in real-time.

BigQuery is a serverless, multicloud data warehouse that makes working with all types of data effortless, allowing you to focus on extracting valuable business insights quickly. As a central component of Google’s data cloud, it streamlines data integration, enables cost-effective and secure scaling of analytics, and offers built-in business intelligence for sharing detailed data insights. With a simple SQL interface, it also supports training and deploying machine learning models, helping to foster data-driven decision-making across your organization. Its robust performance ensures that businesses can handle increasing data volumes with minimal effort, scaling to meet the needs of growing enterprises. Gemini within BigQuery brings AI-powered tools that enhance collaboration and productivity, such as code recommendations, visual data preparation, and intelligent suggestions aimed at improving efficiency and lowering costs. The platform offers an all-in-one environment with SQL, a notebook, and a natural language-based canvas interface, catering to data professionals of all skill levels. This cohesive workspace simplifies the entire analytics journey, enabling teams to work faster and more efficiently.