Compare DecaData vs. Scarborough in 2025

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Description

DecaData emerges from our extensive collaborations with retailers and their analytics teams over the years. Being included in an exclusive network of analytics for a chosen few retailers allows us to gain unmatched understanding of their operations and data generation processes. This, when paired with our proven ability to comprehend the data usage by both the buy-side and corporate sectors, creates a powerful synergy that enhances our insights. Our unique position enables us to leverage this knowledge effectively for the benefit of our partners.

Description

Nielsen Scarborough offers extensive insights into local and national consumer behaviors across more than 2,000 categories, which encompass various aspects such as leisure pursuits, shopping habits, purchasing trends, and media usage. By conducting over 330,000 surveys each year in the U.S., they empower advertisers and media organizations to effectively satisfy customer needs while exploring new strategic opportunities. Gaining insights into the distinctive behaviors of your clientele allows for a deeper understanding of the competitive landscape, which can lead to the formulation of strategies that amplify your advantages. Nielsen Scarborough's localized market insight studies enable a thorough exploration of consumer behaviors in diverse sectors, including automotive, banking and finance, beverages, demographics, digital and internet usage, grocery and convenience shopping, healthcare, home improvement, home shopping, lifestyle choices, media consumption, restaurant visits, retail activities, sports interests, telecom and mobile services, transportation, travel preferences, and voting behaviors. This comprehensive analysis not only aids in identifying market trends but also enhances targeted marketing efforts tailored to specific consumer segments.