Average Ratings 1 Rating

Total
ease
features
design
support

Average Ratings 9 Ratings

Total
ease
features
design
support

Description

DealerRock is a fast, intuitive, cloud-native dealer management system tailored exclusively for marine and RV dealerships. Designed to simplify and optimize every aspect of dealership operations, DealerRock covers inventory tracking, lead management, deal structuring, and service scheduling within one unified platform. It avoids the complexity and outdated designs of traditional auto dealership software by focusing on the unique needs of marine and RV sellers. The platform features real-time reporting and user-friendly dashboards that empower teams to boost sales and streamline workflows. DealerRock removes the need for clunky third-party add-ons by offering integrated tools built specifically for this market. Its clean, modern design ensures a smooth experience without the legacy issues of older systems. Dealers can rely on DealerRock to improve efficiency and customer service without the hassle of irrelevant features. Overall, it’s a DMS that marine and RV dealers actually want to use.

Description

Frazer offers full-featured dealer management software for independent car dealers across the United States. Frazer's goal has always been to provide dealers with an easy-to-use, high-quality Dealer Management System at a reasonable price. They also ensure that they have a friendly and knowledgeable support staff to help them. Get a free trial to discover what everyone is talking about in the auto industry.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

ASC No 
Agora No 
AutoRaptor CRM No 
Autosmart No 
Carsforsale.com No 
GoldStar No 
Marina Edge Pro Yes 
Marina Mate Pro Yes 
QuickBooks Desktop Pro Yes 
QuickBooks Online Yes 
STARS GPS Vehicle Tracking No 
Selly Automotive CRM No 
Skypatrol No 
Stripe Yes 
Twilio Yes 
Vantage No 

Integrations

ASC Yes 
Agora Yes 
AutoRaptor CRM Yes 
Autosmart Yes 
Carsforsale.com Yes 
GoldStar Yes 
Marina Edge Pro No 
Marina Mate Pro No 
QuickBooks Desktop Pro No 
QuickBooks Online No 
STARS GPS Vehicle Tracking Yes 
Selly Automotive CRM Yes 
Skypatrol Yes 
Stripe No 
Twilio No 
Vantage Yes 

Pricing Details

$390/month
Monthly and Annual pricing options available
Free Trial No 
Free Version No 

Pricing Details

Frazer offers industry-leading value with no contracts! Providing your business the power and flexibility to choose from our monthly, quarterly, or annual plans.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

DealerRock

Founded

2018

Country

United States

Website

www.dealerrock.com

Vendor Details

Company Name

Frazer Computing

Founded

1985

Country

United States

Website

www.Frazer.com

Product Features

Dealership Management

Accounting Yes 
Auto Dealerships No 
Collections Management No 
Contact Database Yes 
Customer Database Yes 
Document Management Yes 
Equipment Dealerships No 
F&I Management No 
Financing Management No 
Form Printing Yes 
Lease Management No 
Marine Dealerships Yes 
Online Inventory Yes 
Parts Management Yes 
Powersports Dealerships No 
RV Dealerships Yes 
Service Department Yes 
Trailer Dealerships No 
Used Car Dealerships No 
Website Integration Yes 

Product Features

Auto Dealer

Accounting Yes 
Buy-Here-Pay-Here Yes 
Collections Management Yes 
Contact Database Yes 
Customer Database Yes 
Document Management Yes 
F&I Management Yes 
Financing Management Yes 
Form Printing Yes 
Inventory Management Yes 
Lease Management No 
New Car Dealer Yes 
New Car Lot No 
Online Inventory Yes 
Parts Management No 
Sales Management Yes 
Service Department No 
Used Car Lot Yes 
Website Integration Yes 

Automotive CRM

Call Logging No 
Contact Management Yes 
Customer Support Yes 
Inventory Management Yes 
Lease Management No 
List Management No 
Marketing Automation Yes 
Product Catalog Yes 
Quotes / Proposals Yes 
Service Department Management No 
Showroom Management No 
Territory Management Yes 

Dealership Management

Accounting No 
Auto Dealerships No 
Collections Management No 
Contact Database No 
Customer Database No 
Document Management No 
Equipment Dealerships No 
F&I Management No 
Financing Management No 
Form Printing No 
Lease Management No 
Marine Dealerships No 
Online Inventory No 
Parts Management No 
Powersports Dealerships No 
RV Dealerships No 
Service Department No 
Trailer Dealerships No 
Used Car Dealerships No 
Website Integration No 

Alternatives

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Astra Marine DMS

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