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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Enhance both your revenue and customer relationships by leveraging the exclusive insights and strategies offered by Dealer.com and Cox Automotive. Ensure that your marketing efforts deliver the right messages to the right consumers at the optimal moments, helping you stay ahead of your rivals. The effectiveness of your leads is directly linked to the quality of the website generating them. Craft a tailored experience that meets the desires of your customers and boosts conversion rates. Engage with shoppers ready to buy through highly personalized sales and service interactions, thereby elevating customer satisfaction and involvement. Focus on lowering bounce rates while maximizing profitability. By connecting with potential buyers at the onset of their car purchasing journey, you can generate more qualified leads that convert at a higher rate. With Accelerate My Deal, you can initiate transactions directly from your Digital Storefront, Autotrader listings, or Kelley Blue Book, empowering consumers to select their own purchasing journey, facilitate self-education, and kickstart their car buying experience seamlessly. By embracing these strategies, you not only improve your sales pipeline but also foster lasting relationships with customers.

Description

MeridianLink® DecisionLender® is an indirect auto lending platform built to support financial institutions operating in competitive, dealer‑driven environments. Dealers submit applications through major industry portals, receive instant decisions, complete e‑contracts, and fund faster—while institutions reduce errors, increase deal capture, and minimize operational overhead. Configurable workflows allow institutions to tailor decision rules, dealer scoring, verification steps, STIP requirements, and funding processes. Automated counteroffers generate alternative loan structures in real time to preserve more deals. Dynamic rate and dealer reserve calculations apply pricing and participation models consistently across applications. Integrations with DealerTrack, RouteOne®, CUDL®, Kelley Blue Book®, Black Book®, and CARFAX® support faster, more accurate decisions. Built‑in tools like e‑contracting, digital documents, ACH funding, real‑time reporting, advanced decisioning, and a responsive interface help shorten loan cycle times and improve dealer satisfaction.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

AutoRaptor CRM Yes 
Autotrader Yes 
CloudPano Yes 
Constant Contact Lead Gen & CRM Yes 
DriveCentric Yes 
LeadsBridge Yes 
MeridianLink One No 
Prodigy Yes 
SnapCell Yes 
Spyne Yes 
VPiX 360 Yes 
Xtime Yes 
Zeus Software Yes 
nVision Yes 

Integrations

AutoRaptor CRM No 
Autotrader No 
CloudPano No 
Constant Contact Lead Gen & CRM No 
DriveCentric No 
LeadsBridge No 
MeridianLink One Yes 
Prodigy No 
SnapCell No 
Spyne No 
VPiX 360 No 
Xtime No 
Zeus Software No 
nVision No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

Schedule a demo to see the solution in action and receive a customized pricing plan tailored to your organization's unique needs and goals.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Cox Automotive

Founded

2014

Country

United States

Website

www.dealer.com

Vendor Details

Company Name

MeridianLink

Founded

1998

Country

United States

Website

www.meridianlink.com/products/decisionlender/

Product Features

Auto Dealer

Accounting No 
Buy-Here-Pay-Here No 
Collections Management No 
Contact Database Yes 
Customer Database No 
Document Management Yes 
F&I Management No 
Financing Management No 
Form Printing No 
Inventory Management No 
Lease Management No 
New Car Dealer Yes 
New Car Lot No 
Online Inventory No 
Parts Management No 
Sales Management No 
Service Department No 
Used Car Lot No 
Website Integration Yes 

Product Features

Loan Origination

Amortization Schedule No 
Audit Trail Yes 
Closing Documents Yes 
Compliance Management Yes 
Customer Database Yes 
Digital Signature Yes 
Document Management Yes 
Fee Management Yes 
Loan Processing Yes 
Online Application Yes 

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