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Description
Dawin, the pioneering video ad network platform in South Korea, boasts the most extensive video reach in the country and provides retargeting ads through ADID, interest targeting, and a cost-per-view-constructed method that charges only when a video ad is clicked or viewed for over 15 seconds. Additionally, d2 serves as a retargeting solution that displays banner ads by analyzing essential audiences who have engaged with video ads for the required duration after the initial Dawin advertisement. This approach proves highly effective not only for branding initiatives but also for campaigns aimed at boosting direct conversions. The performance-based non-compensating app installer (nCPI) generates quality traffic by integrating with prominent global advertising networks, enhancing efficiency in traffic selection to achieve desired outcomes in collaboration with major tracking systems. Furthermore, advertisers can leverage interest-targeting ads across all of Dawin’s offerings, utilizing data from customers who have engaged with either video or banner advertisements, thus maximizing their advertising impact in a competitive landscape.
Description
Playmatic serves as a video-advertising solution specifically designed for content and news websites, providing a suite of immersive tools such as interactive elements, micro-site embedding, pop-up alerts and buttons, surveys, embedded forms, checkout capabilities, multi-tiered scenarios, and traditional pre-rolls. The platform boasts a vast network of over 8,000 websites, generating more than 20 million impressions daily. Its effectiveness is striking, as videos produced through this system are remembered 51% more than their non-interactive counterparts, while engagement and brand interactions see a twofold increase, and purchase intent skyrockets by eight times compared to standard pre-rolls. The Engage Video ads (known as Engageroll) lead to up to 30% increased conversions, an impressive 40% boost in brand awareness, and an eightfold rise in viewer involvement compared to regular non-interactive advertisements. Furthermore, Playmatic provides straightforward production and the capability to transform any video into an interactive format, yielding a threefold increase in return on investment and enhanced brand recognition when juxtaposed with traditional advertisements, solidifying its place as a leading force in the advertising landscape. This innovative approach not only captures audience attention but also fosters deeper connections between brands and their consumers.
API Access
Has API
API Access
Has API
Integrations
Oracle Moat
Weborama
YouTube
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
INCROSS
Founded
2007
Country
Korea
Website
www.incross.com/en/business/dawin/
Vendor Details
Company Name
Playmatic
Country
Russia
Website
playmatic.video/
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization