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Description

We utilize data analytics to transform raw information into meaningful insights for our clients. Dataline employs advanced statistical techniques to create tailored models that align with our clients' specific requirements. By adopting a consultative approach along with strategic marketing recommendations, we empower you to identify the behaviors and connections of your most profitable customers. Understanding that data analytics is essential for generating insights and achieving results, Dataline offers a comprehensive array of modeling solutions designed to connect you with your target audience. In today's multi-channel landscape, customer behavior spans various platforms, and our methodology effectively tracks this movement, linking offline interactions to digital identities. With tools like our Audience Predictor custom modeling program and the DataLink taxonomy, you can synchronize your multi-channel marketing efforts seamlessly. This holistic perspective enables you to unlock the full potential of customer engagement. As a leading provider of consumer marketing information, Dataline is committed to helping you navigate the complexities of modern marketing. Through our innovative solutions, we strive to ensure that your marketing strategies are not only effective but also adaptable to the evolving market.

Description

Enhance your return on investment by gaining insights into how your marketing and advertising strategies engage audiences across every stage of the customer journey. Uncover audience desires and link them to the media, music, sports, and video content they cherish most. Assess the effectiveness of your campaigns in achieving brand goals. Additionally, tailor video content by incorporating information about shows and celebrities to create a more personalized experience for viewers. This approach not only deepens audience connection but also drives engagement and loyalty.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AcuityAds No 
Acxiom InfoBase No 
Bright Analytics No 
Cluster No 
Commanders Act No 
Crux Intelligence No 
DV Publisher Suite No 
DynAdmic No 
Engage3 No 
GaleForceMedia No 
Headset No 
Innovid No 
NIQ Activate No 
Sizmek Ad Suite No 
Skai No 
TABS Analytics No 
TargetVideo No 
TrustCommander No 
Walmart No 

Integrations

AcuityAds Yes 
Acxiom InfoBase Yes 
Bright Analytics Yes 
Cluster Yes 
Commanders Act Yes 
Crux Intelligence Yes 
DV Publisher Suite Yes 
DynAdmic Yes 
Engage3 Yes 
GaleForceMedia Yes 
Headset Yes 
Innovid Yes 
NIQ Activate Yes 
Sizmek Ad Suite Yes 
Skai Yes 
TABS Analytics Yes 
TargetVideo Yes 
TrustCommander Yes 
Walmart Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Dataline

Founded

2000

Country

United States

Website

datalinedata.com/analytics/

Vendor Details

Company Name

Nielsen

Website

www.nielsen.com/solutions/media-planning/marketing-cloud/

Product Features

Product Features

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Planning

Budgeting & Forecasting No 
Collaboration No 
Flowchart No 
Goal Setting / Tracking No 
Marketing Calendar No 
Media Planning No 
Predictive Analytics No 
Presentation Tools No 
Project Tracking No 
Spend Management No 

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