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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Reach is a specialized tool from DDG that aids FMOs in effectively targeting audiences within the senior market. This innovative platform provides same-day service, offering a comprehensive view of essential descriptor variables to pinpoint the most suitable audience for products like Medicare Advantage, Medicare supplements, and final expense insurance, among others. By supplying the exact names and addresses of individuals in the desired demographic to your selected mail supplier, Reach enhances the precision of customer acquisition strategies that are customized to reflect the unique characteristics of your county. Utilizing advanced modeling techniques, including the look-alike model, Reach helps create tailored audience profiles that inform and refine your advertising messages. Additionally, the response model estimates the potential success of campaigns, allowing for more efficient allocation of direct marketing funds by focusing on individuals who are most likely to make a purchase. Beyond its powerful modeling capabilities, Reach upholds stringent data security measures, holding a SOC 2 Type 2 certification, and expertly oversees the entire modeling workflow, which includes managing deceased records and adhering to USPS guidelines. Ultimately, Reach not only streamlines the audience targeting process but also enhances the effectiveness of marketing efforts in the senior market.

Description

We provide audience data that is both addressable and compliant with privacy regulations, enabling marketers to connect with new customers, improve marketing analytics, gain deeper insights, and enhance the performance of their omnichannel campaigns. You can effectively identify, reach, and engage your ideal customers across various digital platforms. By leveraging the full potential of your data, you can drive business growth. Strengthen your marketing and advertising strategies with a comprehensive understanding of audience data, detailed consumer profile segmentation, and effective omnichannel targeting tailored for specific verticals and seasonal initiatives. Work closely with our audience specialists to create a tailored audience plan that aligns with your campaign objectives. As a premier global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota eliminates the challenges posed by data silos, facilitating integration across diverse industries, digital channels, and product categories. Our approach combines online and offline identifiers to generate robust audience-targeting data, empowering both B2B and B2C brands to optimize their marketing and advertising efforts. Ultimately, this enables brands to not only reach their target audiences but also to build lasting relationships with them.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adform No 
Adobe Advertising Cloud No 
Adobe Audience Manager No 
Amazon Web Services (AWS) No 
Basis DSP No 
Epsilon Data No 
MGID No 
Outbrain No 
Permutive No 
Proximic by Comscore No 
PubMatic No 
Retargetly No 
Taboola No 
The Trade Desk No 
TransUnion TruAudience No 
Viant Advertising Cloud No 
Vistar No 
Xandr No 
Yahoo Search No 
Zeta CDP+ No 

Integrations

Adform Yes 
Adobe Advertising Cloud Yes 
Adobe Audience Manager Yes 
Amazon Web Services (AWS) Yes 
Basis DSP Yes 
Epsilon Data Yes 
MGID Yes 
Outbrain Yes 
Permutive Yes 
Proximic by Comscore Yes 
PubMatic Yes 
Retargetly Yes 
Taboola Yes 
The Trade Desk Yes 
TransUnion TruAudience Yes 
Viant Advertising Cloud Yes 
Vistar Yes 
Xandr Yes 
Yahoo Search Yes 
Zeta CDP+ Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Data Decisions Group

Founded

2016

Country

United States

Website

datadecisionsgroup.com/reach/

Vendor Details

Company Name

Eyeota

Founded

2010

Country

Singapore

Website

www.eyeota.com

Alternatives

Alternatives