Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Darts streamlines the management of PPC advertising campaigns and social media, enabling the assessment of campaign outcomes. We developed Darts drawing on our extensive experience in PPC advertising since 2005, backed by the trust of numerous clients and substantial investment of tens of millions of dollars. Each configuration we implement in our systems undergoes manual verification; however, we initially handled all adjustments manually until the volume became unmanageable. In the fall of 2009, we introduced an automated model for bid management, and by spring 2010, we successfully launched our inaugural automated PPC campaigns. We recognized that many businesses often lack the time and resources to gain the necessary experience, yet they still seek effective results, which we are eager to provide. Over the years, our commitment has been to enhance the Internet, and it brings us joy to witness this progress unfold before our eyes, reaffirming our mission to empower others in their digital endeavors.
Description
Product Metrics serves as an AI-enhanced optimization platform designed specifically for Google Shopping and Performance Max campaigns, catering to e-commerce brands and performance marketing teams that handle advertising at the individual product level.
Traditional shopping campaigns often allocate budgets at the campaign or ad group tier, whereas profitability is assessed at the product tier, leading many advertisers to inadvertently invest substantial portions of their budgets into products yielding minimal or no returns. Research in the industry frequently indicates that a significant 30–40% of Shopping expenditures are directed toward underperforming items, primarily due to the absence of effective tools that help advertisers segment and prioritize their products based on actual performance and overall business value.
Central to the platform’s functionality is the Labelizer, an advanced segmentation engine that integrates seamlessly with Google Ads and first-party data sources. Through AI-driven insights, it meticulously analyzes each product, categorizing them into one of five distinct performance segments, enabling advertisers to make more informed decisions regarding their budget allocations. This innovative approach not only enhances efficiency but also maximizes return on investment for e-commerce businesses.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
Google Shopping
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
Yes
Pricing Details
$10/month
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Darts
Founded
2013
Country
Russian Federation
Website
dartsplatform.com
Vendor Details
Company Name
Product Metrics
Founded
2021
Website
www.productmetrics.io
Product Features
Campaign Management
Channel Management
Yes
Contact Database
No
Email Marketing
No
Event Triggered Actions
Yes
Lead Management
No
Multi-Campaign
Yes
Web Analytics
Campaign Management
No
Conversion Tracking
No
Form Analytics
No
Goal Tracking
No
Keyword Tracking
No
Multiple Site Management
No
Pageview Tracking
No
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
No
Product Features
Campaign Management
Channel Management
No
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
No