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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Darts streamlines the management of PPC advertising campaigns and social media, enabling the assessment of campaign outcomes. We developed Darts drawing on our extensive experience in PPC advertising since 2005, backed by the trust of numerous clients and substantial investment of tens of millions of dollars. Each configuration we implement in our systems undergoes manual verification; however, we initially handled all adjustments manually until the volume became unmanageable. In the fall of 2009, we introduced an automated model for bid management, and by spring 2010, we successfully launched our inaugural automated PPC campaigns. We recognized that many businesses often lack the time and resources to gain the necessary experience, yet they still seek effective results, which we are eager to provide. Over the years, our commitment has been to enhance the Internet, and it brings us joy to witness this progress unfold before our eyes, reaffirming our mission to empower others in their digital endeavors.

Description

Product Metrics serves as an AI-enhanced optimization platform designed specifically for Google Shopping and Performance Max campaigns, catering to e-commerce brands and performance marketing teams that handle advertising at the individual product level. Traditional shopping campaigns often allocate budgets at the campaign or ad group tier, whereas profitability is assessed at the product tier, leading many advertisers to inadvertently invest substantial portions of their budgets into products yielding minimal or no returns. Research in the industry frequently indicates that a significant 30–40% of Shopping expenditures are directed toward underperforming items, primarily due to the absence of effective tools that help advertisers segment and prioritize their products based on actual performance and overall business value. Central to the platform’s functionality is the Labelizer, an advanced segmentation engine that integrates seamlessly with Google Ads and first-party data sources. Through AI-driven insights, it meticulously analyzes each product, categorizing them into one of five distinct performance segments, enabling advertisers to make more informed decisions regarding their budget allocations. This innovative approach not only enhances efficiency but also maximizes return on investment for e-commerce businesses.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

Google Shopping No 

Integrations

Google Shopping Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version Yes 

Pricing Details

$10/month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Darts

Founded

2013

Country

Russian Federation

Website

dartsplatform.com

Vendor Details

Company Name

Product Metrics

Founded

2021

Website

www.productmetrics.io

Product Features

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions Yes 
Lead Management No 
Multi-Campaign Yes 

Web Analytics

Campaign Management No 
Conversion Tracking No 
Form Analytics No 
Goal Tracking No 
Keyword Tracking No 
Multiple Site Management No 
Pageview Tracking No 
Referral Source Tracking No 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking No 

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

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