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features
design
support

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Write a Review

Description

Darts streamlines the management of PPC advertising campaigns and social media, enabling the assessment of campaign outcomes. We developed Darts drawing on our extensive experience in PPC advertising since 2005, backed by the trust of numerous clients and substantial investment of tens of millions of dollars. Each configuration we implement in our systems undergoes manual verification; however, we initially handled all adjustments manually until the volume became unmanageable. In the fall of 2009, we introduced an automated model for bid management, and by spring 2010, we successfully launched our inaugural automated PPC campaigns. We recognized that many businesses often lack the time and resources to gain the necessary experience, yet they still seek effective results, which we are eager to provide. Over the years, our commitment has been to enhance the Internet, and it brings us joy to witness this progress unfold before our eyes, reaffirming our mission to empower others in their digital endeavors.

Description

Marketing Optimizer serves as a comprehensive marketing automation solution designed to enhance the efficiency of sales teams in generating leads and finalizing transactions. It offers a diverse array of features aimed at boosting sales success, such as A/B and split testing, tracking of calls, management of leads, oversight of campaigns, and email marketing capabilities. Additionally, the platform seamlessly connects with top-tier software for website testing, web analytics, and the optimization of landing pages, ensuring that users can maximize their marketing efforts effectively. This all-encompassing approach makes it an invaluable tool for organizations looking to improve their sales processes.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Unbounce No 
VWO Testing No 
WordPress No 

Integrations

Unbounce Yes 
VWO Testing Yes 
WordPress Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version Yes 

Pricing Details

$33.00/month/user
Small business - $249/mo
Growth - $499/mo
Established - $799/mo
Enterprise - price on request
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Darts

Founded

2013

Country

Russian Federation

Website

dartsplatform.com

Vendor Details

Company Name

Marketing Optimizer

Founded

2001

Country

United States

Website

www.marketingoptimizer.com

Product Features

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions Yes 
Lead Management No 
Multi-Campaign Yes 

Web Analytics

Campaign Management No 
Conversion Tracking No 
Form Analytics No 
Goal Tracking No 
Keyword Tracking No 
Multiple Site Management No 
Pageview Tracking No 
Referral Source Tracking No 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking No 

Product Features

Campaign Management

Channel Management No 
Contact Database Yes 
Email Marketing Yes 
Event Triggered Actions Yes 
Lead Management Yes 
Multi-Campaign Yes 

CRM

Calendar/Reminder System No 
Call Logging No 
Document Storage No 
Email Marketing No 
Internal Chat Integration No 
Lead Scoring No 
Marketing Automation Integration No 
Mobile Access No 
Quotes / Proposals No 
Segmentation No 
Social Media Integration No 
Task Management No 
Territory Management No 

Email Marketing

A/B Testing No 
Artificial Intelligence No 
Auto-Responders Yes 
CAN SPAM Compliance No 
Customer Surveys Yes 
Drip Campaigns No 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library No 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management No 
WYSIWYG Email Editor Yes 

Inside Sales

Auto-Dialing Yes 
Call List Management No 
Call Recording No 
Campaign Management Yes 
Dashboard Yes 
Data Management Yes 
Lead Capture No 
Lead Distribution Yes 
Lead Scoring No 
Performance Management No 

Lead Management

Activity Tracking Yes 
Campaign Management Yes 
Lead Capture Yes 
Lead Distribution Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management Yes 
Prospecting Tools Yes 
Source Tracking Yes 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing Yes 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking No 

Sales Force Automation

Call Management No 
Campaign Management Yes 
Channel Management No 
Commission Management No 
Contact Management No 
Contract Management No 
Customer Database Yes 
Email Marketing Yes 
Field Sales Management No 
Lead Management Yes 
Opportunity Management No 
Performance Metrics Yes 
Proposal Generation No 
Referral Tracking Yes 
Sales Forecasting No 
Territory Management No 

Web Analytics

Campaign Management Yes 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking No 
Keyword Tracking Yes 
Multiple Site Management Yes 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking Yes 
Time on Site Tracking Yes 
User Interaction Tracking No 

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