Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
D&B Lattice, previously known as Lattice Engines, emphasizes that Account-Based Marketing (ABM) programs necessitate the ability to gather and organize comprehensive data, effectively categorizing it by account, buying center, and contact hierarchies. This capability empowers teams to design focused campaigns that resonate with both prospects and existing customers in a significant manner. Marketers increasingly rely on AI to forecast potential buyers, the products they might purchase, and the timing of those purchases. This approach extends beyond merely scoring accounts; it also involves recognizing the formation of buying committees, evaluating the stage of the purchasing process, and providing the most suitable offers. Campaigns tailored to individual preferences experience engagement rates that are double and closing rates that are triple those of standard campaigns. Leveraging AI-driven insights enables the creation of targeted messaging for each persona level within key accounts, facilitating activation across multiple channels. It is essential for the success of any ABM initiative that customer information is protected and managed responsibly, requiring a thorough review of the policies of all technological solutions to ensure compliance with GDPR and other relevant regulations. Moreover, maintaining rigorous data security practices fosters trust among clients and enhances the overall effectiveness of marketing efforts.
Description
Revenue teams use enablemint to find, reach, engage, and close deals with their ideal targets with automated tools for lead list extraction and enrichment, all in real time. Get the company and contact information you want on exactly who you want without the limitations of large static databases.
- For M&A Teams:
Supercharge your deal-sourcing by finding targets for your specific industries and geographically focused mandates that the large static databases are missing. Identify these hidden gems, gain a first-mover advantage, and close more deals.
- For Enterprise Sales:
Accelerate your prospecting and hit your quota faster by identifying more target companies for your specific and niche use cases that are often missed in large static databases. No more limitations on identifiable contacts, get multiple stakeholders’ contact info - as many as you need to create buy-in.
- For B2B Marketers:
Amplify your paid campaign ROAS without skyrocketing Ad Spend by creating highly-targeted audience lists. By knowing exactly who is in your target audience you can maximize your Ad Spend without wasted costs on impressions and clicks of non-ICP targets.
API Access
Has API
No
API Access
Has API
No
Integrations
Adobe Marketo Engage
Yes
Eloqua
Yes
Rippling
Yes
Salesforce
Yes
Integrations
Adobe Marketo Engage
No
Eloqua
No
Rippling
No
Salesforce
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$70
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Dun & Bradstreet
Founded
1841
Country
United States
Website
www.lattice-engines.com
Vendor Details
Company Name
enablemint
Founded
2020
Country
Canada
Website
enablemint.co
Product Features
Account Based Marketing
Analytics
Yes
Campaign Personalization
Yes
Customer Segmentation
Yes
Engagement Monitoring
Yes
Lead Nurturing
Yes
Lead Scoring
Yes
Progress Tracking
Yes
Prospecting Tools
Yes
Target Account Identification
Yes
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No
Product Features
Account Based Marketing
Analytics
No
Campaign Personalization
Yes
Customer Segmentation
Yes
Engagement Monitoring
No
Lead Nurturing
No
Lead Scoring
No
Progress Tracking
No
Prospecting Tools
Yes
Target Account Identification
Yes
Lead Generation
Contact Discovery
Yes
Contact Import/Export
No
Lead Capture
No
Lead Database Integration
No
Lead Nurturing
No
Lead Scoring
No
Lead Segmentation
Yes
Pipeline Management
No
Prospecting Tools
Yes
Visitor Identification
No