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Description

D&B Lattice, previously known as Lattice Engines, emphasizes that Account-Based Marketing (ABM) programs necessitate the ability to gather and organize comprehensive data, effectively categorizing it by account, buying center, and contact hierarchies. This capability empowers teams to design focused campaigns that resonate with both prospects and existing customers in a significant manner. Marketers increasingly rely on AI to forecast potential buyers, the products they might purchase, and the timing of those purchases. This approach extends beyond merely scoring accounts; it also involves recognizing the formation of buying committees, evaluating the stage of the purchasing process, and providing the most suitable offers. Campaigns tailored to individual preferences experience engagement rates that are double and closing rates that are triple those of standard campaigns. Leveraging AI-driven insights enables the creation of targeted messaging for each persona level within key accounts, facilitating activation across multiple channels. It is essential for the success of any ABM initiative that customer information is protected and managed responsibly, requiring a thorough review of the policies of all technological solutions to ensure compliance with GDPR and other relevant regulations. Moreover, maintaining rigorous data security practices fosters trust among clients and enhances the overall effectiveness of marketing efforts.

Description

At Socialdatabase, we have transformed the way targeting is approached on Twitter. Our profound insight into real-time human interactions and behaviors is derived from utilizing authentic Twitter data. If you're looking to advertise effectively on Twitter, our offerings provide a foolproof path to achieving your goals. Ultimately, the most valuable audiences are those who are eager to engage with your message. We facilitate connections between agencies, advertisers, and our partners at Twitter, ensuring they reach the pertinent audiences they desire. Furthermore, we deliver tailored messaging to Twitter users who are open and ready to connect. With our precise targeting capabilities, you can pinpoint any demographic within various industries based on multiple characteristics that native targeting cannot achieve. Enhance your campaign strategy through Twitter’s ABM solution, targeting key decision-makers and influential figures at the companies you wish to reach, on the platform where their engagement is at its peak. Additionally, gain comprehensive insights into your market research, advertising campaigns, and overall marketing strategies, backed by a current understanding of audience behaviors. This level of insight empowers you to make informed decisions and fine-tune your outreach efforts for maximum impact.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage Yes 
Eloqua Yes 
Rippling Yes 
Salesforce Yes 
X (Twitter) No 
X Ads (Twitter Ads) No 

Integrations

Adobe Marketo Engage No 
Eloqua No 
Rippling No 
Salesforce No 
X (Twitter) Yes 
X Ads (Twitter Ads) Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Dun & Bradstreet

Founded

1841

Country

United States

Website

www.lattice-engines.com

Vendor Details

Company Name

Socialdatabase

Country

Netherlands

Website

www.socialdatabase.com

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Progress Tracking Yes 
Prospecting Tools Yes 
Target Account Identification Yes 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Product Features

Account Based Marketing

Analytics No 
Campaign Personalization No 
Customer Segmentation No 
Engagement Monitoring No 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking No 
Prospecting Tools No 
Target Account Identification No 

Alternatives

Alternatives

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Dun & Bradstreet