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features
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support

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Description

D&B Lattice, previously known as Lattice Engines, emphasizes that Account-Based Marketing (ABM) programs necessitate the ability to gather and organize comprehensive data, effectively categorizing it by account, buying center, and contact hierarchies. This capability empowers teams to design focused campaigns that resonate with both prospects and existing customers in a significant manner. Marketers increasingly rely on AI to forecast potential buyers, the products they might purchase, and the timing of those purchases. This approach extends beyond merely scoring accounts; it also involves recognizing the formation of buying committees, evaluating the stage of the purchasing process, and providing the most suitable offers. Campaigns tailored to individual preferences experience engagement rates that are double and closing rates that are triple those of standard campaigns. Leveraging AI-driven insights enables the creation of targeted messaging for each persona level within key accounts, facilitating activation across multiple channels. It is essential for the success of any ABM initiative that customer information is protected and managed responsibly, requiring a thorough review of the policies of all technological solutions to ensure compliance with GDPR and other relevant regulations. Moreover, maintaining rigorous data security practices fosters trust among clients and enhances the overall effectiveness of marketing efforts.

Description

Qarbon LATTICE is a SaaS orchestration platform designed to create a unified OpenAPI interface that connects data centers with their clients. By redefining the digital infrastructure landscape, Qarbon aims to enhance the experience for its users. This innovative platform integrates the complete tech stack of each data center, allowing for a secure, open interface that links operators with their business systems. LATTICE offers customers a compliant OpenAPI interface that facilitates interaction between data centers and their clientele. OpenAPI stands as the foremost industry standard for creating machine-readable interface definitions, catering to both human and automated systems. Additionally, LATTICE streamlines the reporting of ESG data, including scope I and II CO2 emissions, ensuring customers can easily access vital information. With just a simple click, users can obtain real-time, standardized data on power, water, and CO2 for effective ESG reporting related to data centers. Furthermore, Qarbon serves as a secure conduit for transferring information between workflow management and data center systems, thereby enhancing operational efficiency. This comprehensive solution empowers organizations to better manage their environmental impact while maintaining seamless communication across all platforms.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage Yes 
Digital Realty No 
Eloqua Yes 
Equinix No 
Lockbox LIMS No 
Rippling Yes 
Salesforce Yes 

Integrations

Adobe Marketo Engage No 
Digital Realty Yes 
Eloqua No 
Equinix Yes 
Lockbox LIMS Yes 
Rippling No 
Salesforce No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Dun & Bradstreet

Founded

1841

Country

United States

Website

www.lattice-engines.com

Vendor Details

Company Name

Qarbon Technologies

Founded

2022

Country

Singapore

Website

www.qarbontech.io

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Progress Tracking Yes 
Prospecting Tools Yes 
Target Account Identification Yes 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Product Features

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