Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
D&B Lattice, previously known as Lattice Engines, emphasizes that Account-Based Marketing (ABM) programs necessitate the ability to gather and organize comprehensive data, effectively categorizing it by account, buying center, and contact hierarchies. This capability empowers teams to design focused campaigns that resonate with both prospects and existing customers in a significant manner. Marketers increasingly rely on AI to forecast potential buyers, the products they might purchase, and the timing of those purchases. This approach extends beyond merely scoring accounts; it also involves recognizing the formation of buying committees, evaluating the stage of the purchasing process, and providing the most suitable offers. Campaigns tailored to individual preferences experience engagement rates that are double and closing rates that are triple those of standard campaigns. Leveraging AI-driven insights enables the creation of targeted messaging for each persona level within key accounts, facilitating activation across multiple channels. It is essential for the success of any ABM initiative that customer information is protected and managed responsibly, requiring a thorough review of the policies of all technological solutions to ensure compliance with GDPR and other relevant regulations. Moreover, maintaining rigorous data security practices fosters trust among clients and enhances the overall effectiveness of marketing efforts.
Description
Consolidate your client, prospect, and lead information into a single, cohesive platform. By aggregating data from various systems and campaign tools, you can create a comprehensive view of your customers that is accessible across the organization, ensuring you have an integrated, 360-degree perspective that complies with GDPR regulations. With the PRDCT Audience Builder, leverage this unified customer information to craft omnichannel marketing campaigns that enhance your overall marketing performance. The PRDCT applications streamline the process of achieving your customer data objectives, whether it's through customer segmentation, personalized content delivery, or boosting your marketing effectiveness. We simplify the challenging task of centralizing your customer data from diverse sources, allowing you to spend more time understanding, engaging, and activating your customers. Additionally, PRDCT systematically gathers individual consent from all your data sources, merging this into a set of customer permissions and preferences that adhere to GDPR standards. This ensures that your marketing efforts are not only effective but also ethically sound and legally compliant.
API Access
Has API
No
API Access
Has API
No
Integrations
Adobe Marketo Engage
Yes
CanopyDeploy
No
Eloqua
Yes
Rippling
Yes
Salesforce
Yes
Integrations
Adobe Marketo Engage
No
CanopyDeploy
Yes
Eloqua
No
Rippling
No
Salesforce
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Dun & Bradstreet
Founded
1841
Country
United States
Website
www.lattice-engines.com
Vendor Details
Company Name
PRDCT
Founded
2015
Country
Netherlands
Website
prdct.nl/en/
Product Features
Account Based Marketing
Analytics
Yes
Campaign Personalization
Yes
Customer Segmentation
Yes
Engagement Monitoring
Yes
Lead Nurturing
Yes
Lead Scoring
Yes
Progress Tracking
Yes
Prospecting Tools
Yes
Target Account Identification
Yes
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No