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Description
D&B Lattice, previously known as Lattice Engines, emphasizes that Account-Based Marketing (ABM) programs necessitate the ability to gather and organize comprehensive data, effectively categorizing it by account, buying center, and contact hierarchies. This capability empowers teams to design focused campaigns that resonate with both prospects and existing customers in a significant manner. Marketers increasingly rely on AI to forecast potential buyers, the products they might purchase, and the timing of those purchases. This approach extends beyond merely scoring accounts; it also involves recognizing the formation of buying committees, evaluating the stage of the purchasing process, and providing the most suitable offers. Campaigns tailored to individual preferences experience engagement rates that are double and closing rates that are triple those of standard campaigns. Leveraging AI-driven insights enables the creation of targeted messaging for each persona level within key accounts, facilitating activation across multiple channels. It is essential for the success of any ABM initiative that customer information is protected and managed responsibly, requiring a thorough review of the policies of all technological solutions to ensure compliance with GDPR and other relevant regulations. Moreover, maintaining rigorous data security practices fosters trust among clients and enhances the overall effectiveness of marketing efforts.
Description
Lattice is the People Platform that 5,000 of the world’s most strategic HR teams use to drive a high performance culture. Purpose built for the age of AI with performance management, engagement, growth, compensation, HRIS and analytics, Lattice's easy-to-use platform allows managers to leverage technology to drive clarity and accountability across their team; provides HR leaders with the insights needed to be a strategic partner to the business; and simplifies HR operations to ensure the administrative fundamentals are done well.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Salesforce
Yes
Betsy
No
Employee Navigator
No
Google
No
Gusto
No
Humaans
No
Jira
No
JumpCloud
No
Lever
No
Microsoft Azure
No
Integrations
Salesforce
Yes
Betsy
Yes
Employee Navigator
Yes
Google
Yes
Gusto
Yes
Humaans
Yes
Jira
Yes
JumpCloud
Yes
Lever
Yes
Microsoft Azure
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$9/month/user
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Dun & Bradstreet
Founded
1841
Country
United States
Website
www.lattice-engines.com
Vendor Details
Company Name
Lattice
Founded
2016
Country
United States
Website
lattice.com
Product Features
Account Based Marketing
Analytics
Yes
Campaign Personalization
Yes
Customer Segmentation
Yes
Engagement Monitoring
Yes
Lead Nurturing
Yes
Lead Scoring
Yes
Progress Tracking
Yes
Prospecting Tools
Yes
Target Account Identification
Yes
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No
Product Features
360 Degree Feedback
Dashboard
Yes
Feedback / Surveys
Yes
Progress Tracking
Yes
Question Library
Yes
Rater Selection
Yes
Self Service Portal
Yes
Supports External Reviewers
Yes
Compensation Management
Bonus Management
Yes
Compensation Assessment
Yes
Compensation Calculation
Yes
Compensation Plan Modeling
Yes
Compensation Statements
Yes
Employee Reward Programs
Yes
Incentive Programs
Yes
Organizational Charting
Yes
Salary Planning
Yes
Employee Engagement
Benchmarking
Yes
Cultural Alignment
Yes
Employee Awards
Yes
Employee Guides
Yes
Employee Recognition
Yes
Feedback Management
Yes
Goal Management
Yes
Health & Wellness Programs
Yes
Performance Management
Yes
Pulse Surveys
Yes
OKR
Benchmarking
Yes
Feedback Management
Yes
Goal Management
Yes
KPIs
Yes
Prioritization
Yes
Progress Tracking
Yes
Strategic Planning
Yes
Performance Management
360 Degree Feedback
Yes
Compensation Management
Yes
Custom Rating Scales
Yes
Customizable Templates
Yes
Individual Development Plans
Yes
On-going Performance Tracking
Yes
Peer Appraisals
Yes
Review Cycle Tracking
Yes
Self Service Portal
Yes
Self-Appraisals
Yes
Skills Assessments
Yes
Weighted Performance Measures
No
Talent Management
Career Development Planning
Yes
Compensation Management
Yes
Competency Management
Yes
Employee Lifecycle Management
Yes
Goal Setting / Tracking
Yes
Job Description Management
Yes
Onboarding
Yes
Performance Appraisal
Yes
Recruiting Management
Yes
Succession Planning
Yes
Training Management
Yes
