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Average Ratings 0 Ratings
Description
D&B Lattice, previously known as Lattice Engines, emphasizes that Account-Based Marketing (ABM) programs necessitate the ability to gather and organize comprehensive data, effectively categorizing it by account, buying center, and contact hierarchies. This capability empowers teams to design focused campaigns that resonate with both prospects and existing customers in a significant manner. Marketers increasingly rely on AI to forecast potential buyers, the products they might purchase, and the timing of those purchases. This approach extends beyond merely scoring accounts; it also involves recognizing the formation of buying committees, evaluating the stage of the purchasing process, and providing the most suitable offers. Campaigns tailored to individual preferences experience engagement rates that are double and closing rates that are triple those of standard campaigns. Leveraging AI-driven insights enables the creation of targeted messaging for each persona level within key accounts, facilitating activation across multiple channels. It is essential for the success of any ABM initiative that customer information is protected and managed responsibly, requiring a thorough review of the policies of all technological solutions to ensure compliance with GDPR and other relevant regulations. Moreover, maintaining rigorous data security practices fosters trust among clients and enhances the overall effectiveness of marketing efforts.
Description
It empowers both male and female military personnel to operate with unmatched speed, confidence, and security by transforming raw data into actionable insights, which enhances decision-making across both tactical and strategic operations. Lattice streamlines intricate kill chains by managing machine-to-machine processes at velocities and scales that surpass human capabilities. By eliminating distractions, Lattice fosters a collective real-time comprehension of the battlespace, ensuring clarity amidst chaos. It autonomously analyzes data from numerous sensors and information sources to create an intelligent and cohesive operational overview presented in a unified interface. Utilizing advanced technologies such as sensor fusion, computer vision, edge computing, machine learning, and artificial intelligence, Lattice effectively identifies, tracks, and categorizes every pertinent object in the vicinity of the operator. Furthermore, Lattice's ability to scale allows for the seamless integration of thousands of sensors and effectors across various global domains, ensuring comprehensive situational awareness. This innovative approach not only enhances operational efficiency but also significantly improves mission success rates.
API Access
Has API
API Access
Has API
Integrations
Eloqua
Marketo
Rippling
Salesforce
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Dun & Bradstreet
Founded
1841
Country
United States
Website
www.lattice-engines.com
Vendor Details
Company Name
Anduril Industries
Founded
2017
Country
United States
Website
www.anduril.com/command-and-control/
Product Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling