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Description

D&B Lattice, previously known as Lattice Engines, emphasizes that Account-Based Marketing (ABM) programs necessitate the ability to gather and organize comprehensive data, effectively categorizing it by account, buying center, and contact hierarchies. This capability empowers teams to design focused campaigns that resonate with both prospects and existing customers in a significant manner. Marketers increasingly rely on AI to forecast potential buyers, the products they might purchase, and the timing of those purchases. This approach extends beyond merely scoring accounts; it also involves recognizing the formation of buying committees, evaluating the stage of the purchasing process, and providing the most suitable offers. Campaigns tailored to individual preferences experience engagement rates that are double and closing rates that are triple those of standard campaigns. Leveraging AI-driven insights enables the creation of targeted messaging for each persona level within key accounts, facilitating activation across multiple channels. It is essential for the success of any ABM initiative that customer information is protected and managed responsibly, requiring a thorough review of the policies of all technological solutions to ensure compliance with GDPR and other relevant regulations. Moreover, maintaining rigorous data security practices fosters trust among clients and enhances the overall effectiveness of marketing efforts.

Description

The Jabmo ABM Platform is designed with comprehensive omni-channel account-based marketing features that enable the delivery of highly targeted, personalized, and relevant advertisements to key decision-makers within specified accounts. Jabmo effectively reaches these target accounts, even when potential buyers prefer to conduct their research quietly without completing forms or engaging with your sales representatives. Typically, within 90 days of launching a campaign, Jabmo clients experience a surge in website traffic from their target accounts, often exceeding that of other marketing channels. Additionally, Jabmo clients notice a boost in engagement from their target accounts across various other marketing platforms. This account-based marketing approach not only fosters passive brand awareness but also enhances engagement with subsequent marketing messages from the brand. As a result, Jabmo's clients often report a significant increase in the effectiveness of their overall marketing strategies.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage Yes 
Salesforce Yes 
Eloqua Yes 
HubSpot Marketing Hub No 
Mailchimp No 
Rippling Yes 
Salesforce Marketing Cloud Account Engagement No 
WordPress No 

Integrations

Adobe Marketo Engage Yes 
Salesforce Yes 
Eloqua No 
HubSpot Marketing Hub Yes 
Mailchimp Yes 
Rippling No 
Salesforce Marketing Cloud Account Engagement Yes 
WordPress Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Dun & Bradstreet

Founded

1841

Country

United States

Website

www.lattice-engines.com

Vendor Details

Company Name

Jabmo

Founded

2013

Country

France

Website

jabmo.com

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Progress Tracking Yes 
Prospecting Tools Yes 
Target Account Identification Yes 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Progress Tracking Yes 
Prospecting Tools Yes 
Target Account Identification Yes 

Alternatives

Alternatives

D&B Rev.Up ABX Reviews

D&B Rev.Up ABX

Dun & Bradstreet