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features
design
support

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Description

D&B Lattice, previously known as Lattice Engines, emphasizes that Account-Based Marketing (ABM) programs necessitate the ability to gather and organize comprehensive data, effectively categorizing it by account, buying center, and contact hierarchies. This capability empowers teams to design focused campaigns that resonate with both prospects and existing customers in a significant manner. Marketers increasingly rely on AI to forecast potential buyers, the products they might purchase, and the timing of those purchases. This approach extends beyond merely scoring accounts; it also involves recognizing the formation of buying committees, evaluating the stage of the purchasing process, and providing the most suitable offers. Campaigns tailored to individual preferences experience engagement rates that are double and closing rates that are triple those of standard campaigns. Leveraging AI-driven insights enables the creation of targeted messaging for each persona level within key accounts, facilitating activation across multiple channels. It is essential for the success of any ABM initiative that customer information is protected and managed responsibly, requiring a thorough review of the policies of all technological solutions to ensure compliance with GDPR and other relevant regulations. Moreover, maintaining rigorous data security practices fosters trust among clients and enhances the overall effectiveness of marketing efforts.

Description

Expressroom is a content management system that is built on Java and utilizes XML, and it has been crafted by Industrial Medium, Inc. At Lattice Group, we leverage this powerful tool to equip our clients with the necessary control, flexibility, and capability to efficiently create, oversee, and manage extensive or intricate enterprise-level websites. The system features organized and user-friendly controls for versioning through check-in/check-out processes, encompassing every element of website development such as content, visual design, and coding. This structured approach enhances the content development workflow, particularly when multiple contributors are involved, which is a common scenario in large-scale projects. Furthermore, Expressroom allows us to preview the site in development mode, ensuring a comprehensive review before the site goes live, and it also includes essential e-commerce and search functionality. As a developer of custom solutions, Lattice Group utilizes Expressroom's APIs to expand the system's capabilities, tailoring the product to meet various application needs. This adaptability makes Expressroom not just a tool, but a vital part of our strategy in delivering effective web solutions to our clients.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage Yes 
Eloqua Yes 
Rippling Yes 
Salesforce Yes 

Integrations

Adobe Marketo Engage No 
Eloqua No 
Rippling No 
Salesforce No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Dun & Bradstreet

Founded

1841

Country

United States

Website

www.lattice-engines.com

Vendor Details

Company Name

Lattice Group

Country

United States

Website

www.latticegroup.com/products/expressroom

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Progress Tracking Yes 
Prospecting Tools Yes 
Target Account Identification Yes 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Product Features

Java CMS

Approval Process Control No 
Document Management No 
Indexing No 
Permission Management No 
Rich Text Editor No 
Rule Based Publishing No 
SEO Management No 
Search No 
Template Creation No 
Version Control No 

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