Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
D&B Lattice, previously known as Lattice Engines, emphasizes that Account-Based Marketing (ABM) programs necessitate the ability to gather and organize comprehensive data, effectively categorizing it by account, buying center, and contact hierarchies. This capability empowers teams to design focused campaigns that resonate with both prospects and existing customers in a significant manner. Marketers increasingly rely on AI to forecast potential buyers, the products they might purchase, and the timing of those purchases. This approach extends beyond merely scoring accounts; it also involves recognizing the formation of buying committees, evaluating the stage of the purchasing process, and providing the most suitable offers. Campaigns tailored to individual preferences experience engagement rates that are double and closing rates that are triple those of standard campaigns. Leveraging AI-driven insights enables the creation of targeted messaging for each persona level within key accounts, facilitating activation across multiple channels. It is essential for the success of any ABM initiative that customer information is protected and managed responsibly, requiring a thorough review of the policies of all technological solutions to ensure compliance with GDPR and other relevant regulations. Moreover, maintaining rigorous data security practices fosters trust among clients and enhances the overall effectiveness of marketing efforts.
Description
Expressroom is a content management system that is built on Java and utilizes XML, and it has been crafted by Industrial Medium, Inc. At Lattice Group, we leverage this powerful tool to equip our clients with the necessary control, flexibility, and capability to efficiently create, oversee, and manage extensive or intricate enterprise-level websites. The system features organized and user-friendly controls for versioning through check-in/check-out processes, encompassing every element of website development such as content, visual design, and coding. This structured approach enhances the content development workflow, particularly when multiple contributors are involved, which is a common scenario in large-scale projects. Furthermore, Expressroom allows us to preview the site in development mode, ensuring a comprehensive review before the site goes live, and it also includes essential e-commerce and search functionality. As a developer of custom solutions, Lattice Group utilizes Expressroom's APIs to expand the system's capabilities, tailoring the product to meet various application needs. This adaptability makes Expressroom not just a tool, but a vital part of our strategy in delivering effective web solutions to our clients.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Adobe Marketo Engage
Yes
Eloqua
Yes
Rippling
Yes
Salesforce
Yes
Integrations
Adobe Marketo Engage
No
Eloqua
No
Rippling
No
Salesforce
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Dun & Bradstreet
Founded
1841
Country
United States
Website
www.lattice-engines.com
Vendor Details
Company Name
Lattice Group
Country
United States
Website
www.latticegroup.com/products/expressroom
Product Features
Account Based Marketing
Analytics
Yes
Campaign Personalization
Yes
Customer Segmentation
Yes
Engagement Monitoring
Yes
Lead Nurturing
Yes
Lead Scoring
Yes
Progress Tracking
Yes
Prospecting Tools
Yes
Target Account Identification
Yes
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No
Product Features
Java CMS
Approval Process Control
No
Document Management
No
Indexing
No
Permission Management
No
Rich Text Editor
No
Rule Based Publishing
No
SEO Management
No
Search
No
Template Creation
No
Version Control
No