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Description

The methodology employed by Cyance is straightforward: pinpoint your ideal customers through the most precise intent signals, recognize the optimal moments to engage with them based on their actions, and swiftly implement impactful, targeted marketing campaigns. With Cyance, your sales and marketing teams are equipped with essential resources to consistently surpass their revenue objectives. Recognized as the foremost provider of global B2B intent data, Cyance offers unparalleled coverage for European markets while also accommodating native language searches, thereby enhancing access for European intent-driven buyers. Our account-based marketing platform integrates both inbound and outbound demand generation, offering advanced management of intent signals, which includes overseeing alerts and activating audiences, thus enabling businesses to gain a more comprehensive understanding of buyer intent. By accurately identifying and honing in on genuine intent, organizations can prioritize their sales and marketing initiatives more effectively, leading to improved conversion rates and overall success. This strategic approach ultimately fosters a more efficient allocation of resources, allowing teams to focus on high-potential leads and maximize their impact in the marketplace.

Description

Influ2 is a contact-level ABM platform that addresses a reality traditional account-based marketing tools ignore: people make decisions, not accounts. Traditional ABM tools stop at the account level, leaving teams guessing who is actually interested. Influ2 lets you target, engage, and measure impact at the contact level across the entire buying journey. Deliver ads to specific contacts across LinkedIn, Google, Meta, and more, and know exactly who saw or engaged with each message. Capture contact-level intent from search, content, social, and ad engagement, and push those signals directly into sales workflows. Instead of relying on vague account scores or attribution models, Influ2 shows how specific contact-level engagements influence pipeline, conversion rates, and revenue, keeping Marketing and Sales aligned around real buyer behavior. Enterprises and mid-market companies worldwide, including industry leaders such as Capgemini, AppsFlyer, and Hexaware have used Influ2 to bring ABM to the contact level. From pipeline generation and acceleration to customer retention and expansion, Influ2 is the only contact-level ABM platform built for how B2B buying actually happens.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

HubSpot CRM Yes 
HubSpot Customer Platform Yes 
Salesforce Yes 
Adobe Marketo Engage No 
LinkedIn Yes 
Outreach No 
Pipedrive No 
Salesforce Marketing Cloud Account Engagement No 
Tapistro No 
Zoho CRM No 

Integrations

HubSpot CRM Yes 
HubSpot Customer Platform Yes 
Salesforce Yes 
Adobe Marketo Engage Yes 
LinkedIn No 
Outreach Yes 
Pipedrive Yes 
Salesforce Marketing Cloud Account Engagement Yes 
Tapistro Yes 
Zoho CRM Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

Our pricing is based on the number of people targeted by a client.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Cyance

Founded

2007

Country

United Kingdom

Website

cyance.com/how-it-works/

Vendor Details

Company Name

Influ2

Founded

2017

Country

United States

Website

www.influ2.com

Product Features

Account Based Marketing

Analytics No 
Campaign Personalization No 
Customer Segmentation No 
Engagement Monitoring No 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking No 
Prospecting Tools No 
Target Account Identification No 

Buyer Intent

B2B Lead Generation No 
CRM Integration No 
Channel Attribution No 
Competitor Analysis No 
Content Marketing No 
Customer Journey Mapping No 
Customer Profiles No 
Intent Data No 
Lead Notifications No 
Lead Scoring No 

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Progress Tracking Yes 
Prospecting Tools Yes 
Target Account Identification Yes 

Lead Generation

Contact Discovery Yes 
Contact Import/Export Yes 
Lead Capture Yes 
Lead Database Integration Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management No 
Prospecting Tools Yes 
Visitor Identification Yes 

Lead Nurturing

A/B Testing No 
Campaign Management Yes 
Drip Campaigns No 
Lead Capture Yes 
Lead Notifications Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Performance Metrics Yes 
Personalization Yes 
Pipeline Management No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing Yes 
Behavioral Targeting Yes 
Campaign Segmentation Yes 
Content Analytics No 
Contextual Targeting Yes 
Customer Profiles Yes 
Experience Management Yes 
Recommendation Engine No 
Website Personalization Yes 

Social Media Advertising

Ad Buying No 
Ad Creation No 
Bulk Advertising No 
Campaign Management No 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management No 
Reporting / Analytics No 
Retargeting No 
Roles / Permissions No 

Social Media Marketing

Analytics Yes 
Automated Publishing No 
Contact Management Yes 
Content Management No 
Conversion Tracking No 
Customer Targeting Yes 
Keyword Filtering No 
Multi-Account Management Yes 
Post Scheduling No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Alternatives

Alternatives