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Average Ratings 5 Ratings

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Description

Custobar serves as a comprehensive omnichannel marketing solution that consolidates and activates customer information to enhance personalized marketing efforts and foster brand loyalty. Its Customer Data Platform collects and standardizes data from both physical and digital interactions, creating a GDPR-compliant centralized source of truth that facilitates dynamic segmentation and provides profound insights, including ROI analysis and metrics on database health. Through marketing automation, businesses can orchestrate complete customer journeys from initial awareness to long-term advocacy, implement precisely targeted campaigns, and manage multichannel communication across email, SMS, WhatsApp, push notifications, and display advertising, all supported by thorough performance analytics. Additionally, the platform offers various add-ons that further expand its functionalities, such as advertising integrations, sophisticated loyalty programs, and direct communication channels, enhancing overall marketing effectiveness. This flexibility ensures that brands can tailor their strategies to meet the evolving needs of their customers.

Description

WebEngage, the best-in class marketing automation software suite, helps businesses-to-consumer companies (B2C) increase user retention and drive higher revenues. WebEngage is cloud-based and easy-to-use. It allows businesses to manage cross-channel communication with customers. They can send messages via SMS, Emails, SMS, mobile Push Notification, web push Notification, on-site alerts or in-app messaging. This solution allows cross-device tracking, live segmentation and deep data personalization. WebEngage's Journey Designer allows businesses to create complex lifecycle campaigns efficiently.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Shopify Yes 
WhatsApp Yes 
Bitium No 
Caxita No 
Digia Engage No 
Erply Yes 
Freshpaint No 
Interakt No 
JTL-Shop Yes 
Kaleyra No 
Magento Yes 
Mailchimp Transactional Email (Mandrill) No 
Mtalkz No 
Salesforce Agentforce Marketing No 
Segment No 
SendGrid No 
Unifonic No 
Verloop.io No 
WordPress No 
Zendesk Yes 

Integrations

Shopify Yes 
WhatsApp Yes 
Bitium Yes 
Caxita Yes 
Digia Engage Yes 
Erply No 
Freshpaint Yes 
Interakt Yes 
JTL-Shop No 
Kaleyra Yes 
Magento No 
Mailchimp Transactional Email (Mandrill) Yes 
Mtalkz Yes 
Salesforce Agentforce Marketing Yes 
Segment Yes 
SendGrid Yes 
Unifonic Yes 
Verloop.io Yes 
WordPress Yes 
Zendesk No 

Pricing Details

€498 per month
Free Trial No 
Free Version No 

Pricing Details

Plans & Pricing
Solo Plan - (for 10k monthly active users)
Band Plan - (for 50k monthly active users)
ChoirPlan - (for 100K monthly active users)
Orchestra Plan ( for above 100K monthly active users),
contact WebEngage or visit: https://ancillary-proxy.atarimworker.io?url=https%3A%2F%2Fwebengage.com%2Fpricing%2F
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Custobar

Founded

2014

Country

Finland

Website

www.custobar.com

Vendor Details

Company Name

WebEngage

Founded

2011

Country

India

Website

webengage.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Product Features

AB Testing

Audience Targeting Yes 
Campaign Segmentation Yes 
Funnel Analysis Yes 
Heatmaps No 
Landing Pages / Web Forms No 
Multivariate Testing Yes 
Split Testing Yes 
Statistical Relevance Analysis Yes 
Surveys Yes 
Test Scheduling Yes 
Visual Editor Yes 

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing Yes 
Event Triggered Actions Yes 
Lead Management Yes 
Multi-Campaign Yes 

Channel Management

Campaign Management Yes 
Channel Analytics Yes 
Incentive Management Yes 
Inventory Control Yes 
Lead Management Yes 
Opportunity Management Yes 
Order Management Yes 
Partner Management Yes 
Product Management Yes 
Reseller Management Yes 

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Customer Engagement

Analytics Yes 
Churn Management Yes 
Communication Management Yes 
Community Management Yes 
Content Syndication Yes 
Feedback Collection Yes 
Gamification Yes 
Live Chat Yes 
Video Content Yes 

Customer Journey Mapping Tools

Action Management Yes 
Attribution Modeling Yes 
Behavioral Analytics Yes 
Collaboration Yes 
Customer Profiles Yes 
Data Import / Export Yes 
Predictive Analytics Yes 
Surveys & Feedback Yes 
Templates Yes 

Email Marketing

A/B Testing Yes 
Artificial Intelligence No 
Auto-Responders Yes 
CAN SPAM Compliance Yes 
Customer Surveys Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library Yes 
Landing Pages/Web Forms No 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management Yes 
WYSIWYG Email Editor Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics No 
Website Analytics Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking Yes 

Mobile Marketing

Channel Attribution Yes 
Contextual Targeting Yes 
Coupons Yes 
Email Marketing Yes 
Engagement Monitoring Yes 
In-App Marketing Yes 
Location-Based Marketing Yes 
Push Notifications Yes 
Text Messaging Yes 
Text-to-Win Yes 

Push Notifications

A/B Testing Yes 
Analytics Yes 
Campaign Segmentation Yes 
Contextual Targeting Yes 
Device Targeting Yes 
Expiry Notifications Yes 
Geo Targeting Yes 
Mobile Notifications Yes 
Notification Scheduling Yes 
Visual Notifications Yes 
Web Notifications Yes 

SMS Marketing

2-Way Messaging Yes 
Artificial Intelligence No 
Contact Management Yes 
MMS Yes 
Mass Texting Yes 
Message Personalization Yes 
Mobile Coupons Yes 
Mobile Keywords Yes 
Polls / Voting No 
Reporting/Analytics Yes 
Scheduled Messaging Yes 
Shortcodes Yes 
Text-to-Win Yes 

Transactional Email

A/B Testing Yes 
Contact Database Yes 
Dynamic Content Yes 
Email Monitoring Yes 
Mailing List Management Yes 
Reporting/Analytics Yes 
Spam Check Yes 
Template Management Yes 

WhatsApp Marketing

API Yes 
Alerts Yes 
Autoresponder Yes 
Bulk Messaging Yes 
Campaign Management Yes 
Contact Management Yes 
Multi-Language Support Yes 
Reporting / Analytics Yes 

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