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Description
Currency Alliance is a SaaS platform that can be used by large loyalty programs. It allows customers to earn loyalty currency from multiple places.
Currency Alliance, a cloud-based customer loyalty management software, allows you to quickly build a network with brands to increase the loyalty program's value. Currency Alliance is ideal to small and large travel and retail businesses. Currency Alliance features include loyalty cards, marketing communications, gift cards, and marketing communications. Currency Alliance allows users to create a loyalty and reward system online and in-store. Currency Alliance's program configuration wizard allows users to customize their loyalty program designs according to their needs.
Description
Serving over 10,000 ecommerce brands across more than 12 years, LoyaltyLion is a rewards and loyalty platform tailored to direct-to-consumer businesses operating on Shopify, Shopify Plus, and Shopify POS. It is particularly well-suited to brands in apparel, beauty, health and wellness, and consumer goods.
Members accumulate points across a variety of touchpoints, including transactions, product reviews, social engagement, referrals, and behaviors defined through custom API actions. Those points can be spent on discounts, gift cards, complimentary products, shipping perks, or bespoke reward options. The experience sits natively within the storefront rather than behind a widget, so shoppers can view their balance on product pages and apply rewards without leaving the checkout flow.
Tiered membership structures allow brands to recognize and incentivize their highest-value customers with perks that scale, such as free shipping, promotional discounts, and priority access to launches and sales events. The referral program gives customers shareable links to bring in new shoppers, backed by fraud detection to maintain program integrity. Recognized as G2's leading mid-market loyalty platform from 2024 to 2026.
Performance tracking tools include live dashboards covering loyalty-driven revenue, purchase frequency, and CLV data, alongside segmentation features that allow marketing to be directed at the right audiences. Physical retail is supported through Shopify POS, and the platform integrates with 50+ tools across email, helpdesk, and automation categories. AI-powered features guide decisions on campaign timing, reward strategy, and audience targeting, with translation support spanning 130+ languages for international programs.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Bloomreach
No
ConnectPOS
No
Gatsby
No
Gorgias
No
Klaviyo
No
LimeSpot
No
Listrak
No
Loop Returns
No
Loox
No
Mailchimp
No
Integrations
Bloomreach
Yes
ConnectPOS
Yes
Gatsby
Yes
Gorgias
Yes
Klaviyo
Yes
LimeSpot
Yes
Listrak
Yes
Loop Returns
Yes
Loox
Yes
Mailchimp
Yes
Pricing Details
$0.01
There are no License Fees, CapEx, or on-going maintenance fees. Partners pay just 2% of the value of loyalty points/miles transacted on the platform. This normally works out to be about 0.02% of your gross sales revenue.
Free Trial
Yes
Free Version
Yes
Pricing Details
US$199.00/month
LoyaltyLion pricing is based on a combination of your monthly orders and average order value.
There are three plans:
Classic (from US$199/month)
Advanced (Custom pricing provided)
Plus (Custom pricing provided
There are three plans:
Classic (from US$199/month)
Advanced (Custom pricing provided)
Plus (Custom pricing provided
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Currency Alliance
Founded
2015
Country
USA, UK, Spain, UAE
Website
www.currencyalliance.com
Vendor Details
Company Name
LoyaltyLion
Founded
2012
Country
United Kingdom
Website
loyaltylion.com
Product Features
Customer Loyalty
CRM
Yes
Corporate Memberships
Yes
Customer Activity Tracking
Yes
Discount Management
Yes
Gift Card System
Yes
Loyalty Card System
Yes
Member Portal
No
Membership Management
Yes
No-Card Loyalty System
Yes
Referral Tracking
Yes
Rewards Management
Yes
Product Features
Customer Loyalty
CRM
Yes
Corporate Memberships
No
Customer Activity Tracking
Yes
Discount Management
No
Gift Card System
No
Loyalty Card System
No
Member Portal
Yes
Membership Management
Yes
No-Card Loyalty System
Yes
Referral Tracking
Yes
Rewards Management
Yes
