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Description
Launched in 2010, Curata was founded on the belief that leveraging machine learning and natural language processing can extract substantial value from the overwhelming volume of online content being generated, thereby simplifying the process of crafting high-quality, relevant content for audiences. To date, Curata has catered to over 1,000 clients spanning diverse sectors and regions, including 20% of the Fortune 100 companies. The company’s offerings have garnered a multitude of prestigious awards and recognitions from analysts, industry bodies, and user review platforms. Its marketing approach resonates with individuals who instinctively filter out the intrusive 'hard sell' typical of traditional advertising methods, which reflects the preferences of many consumers today. Unlike conventional content that emphasizes the merits of a company’s offerings, content marketing focuses on delivering value that a potential customer seeks, aligning with their interests and preferences. Rather than bombarding audiences with annoying and distracting advertisements, Curata prioritizes the creation of engaging content that speaks directly to the reader's needs and desires. This innovative strategy not only enhances user engagement but also fosters a deeper connection between brands and their audiences.
Description
Smartocto is an intelligent editorial analytics system that provides actionable data to the newsroom. Our mission is to optimize storytellers' output, making it more relevant, profitable, and impactful. We empower storytellers with crystal clear modular big screens and insightful historical reports, real time A/B headers and lead-in testing, and actionable notifications. This gives them the ability to turn data into action and optimize for online success. Our approach to data is different because we are journalists. We don't just show pageviews. We also show metrics on engagement, loyalty, and impact to help connect online publishers with their audience. We continue to create innovative features every day, sometimes with clients. Check out our website to find out if smartocto might be for you.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Facebook
Yes
Google Analytics
Yes
LinkedIn
Yes
X (Twitter)
Yes
AT Internet
No
Adobe Marketo Engage
Yes
Buffer
Yes
Desktop.com
Yes
Eloqua
Yes
HubSpot Marketing Hub
Yes
Integrations
Facebook
Yes
Google Analytics
Yes
LinkedIn
Yes
X (Twitter)
Yes
AT Internet
Yes
Adobe Marketo Engage
No
Buffer
No
Desktop.com
No
Eloqua
No
HubSpot Marketing Hub
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Pricing Details
Contact us for more information on the price.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
Yes
Mac
Yes
Linux
Yes
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Curata
Founded
2007
Country
United States
Website
curata.com
Vendor Details
Company Name
smartocto
Founded
2015
Country
Netherlands and Serbia
Website
smartocto.com
Product Features
Content Marketing
Audience Targeting
No
Brand Management
No
Campaign Management
Yes
Categorization / Grouping
Yes
Conversion Tracking
Yes
Distribution Management
Yes
Editorial Calendar
Yes
Multi-Channel Publishing
Yes
Publish Scheduling
Yes
SEO Management
Yes
Social Media Management
Yes
Video Management
No
Product Features
Audience Intelligence
AI / Machine Learning
Yes
Audience Segmentation
No
Competitive Intelligence
No
Content Tracking
Yes
Data Visualization
Yes
Data-Driven Insights
Yes
Filters / Search
No
Image Recognition
No
Sentiment Analysis
Yes
Social Listening
No
Social Media Analytics
Yes
Trend Tracking
No
Content Marketing
Audience Targeting
No
Brand Management
No
Campaign Management
No
Categorization / Grouping
No
Conversion Tracking
Yes
Distribution Management
No
Editorial Calendar
No
Multi-Channel Publishing
No
Publish Scheduling
No
SEO Management
No
Social Media Management
No
Video Management
No
Media Monitoring
Alerts / Notifications
Yes
Broadcast Media Monitoring
Yes
Content Translation
No
Dashboards / Reporting
Yes
Export Results
Yes
Online News Monitoring
Yes
Podcast Monitoring
No
Print Media Monitoring
No
Social Media Monitoring
Yes
