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Description
Launched in 2010, Curata was founded on the belief that leveraging machine learning and natural language processing can extract substantial value from the overwhelming volume of online content being generated, thereby simplifying the process of crafting high-quality, relevant content for audiences. To date, Curata has catered to over 1,000 clients spanning diverse sectors and regions, including 20% of the Fortune 100 companies. The company’s offerings have garnered a multitude of prestigious awards and recognitions from analysts, industry bodies, and user review platforms. Its marketing approach resonates with individuals who instinctively filter out the intrusive 'hard sell' typical of traditional advertising methods, which reflects the preferences of many consumers today. Unlike conventional content that emphasizes the merits of a company’s offerings, content marketing focuses on delivering value that a potential customer seeks, aligning with their interests and preferences. Rather than bombarding audiences with annoying and distracting advertisements, Curata prioritizes the creation of engaging content that speaks directly to the reader's needs and desires. This innovative strategy not only enhances user engagement but also fosters a deeper connection between brands and their audiences.
Description
Leading publishers, agencies, and brands around the globe rely on Pressboard for evaluating their sponsored content, eCommerce initiatives, and social media efforts. With a comprehensive dashboard, users can efficiently manage, assess, and report on various forms of advertising, including sponsored content, native ads, and eCommerce strategies. All your social media posts, advertising campaigns, website visits, and affiliate/eCommerce activities can be monitored in one centralized location, featuring a wide array of integrations. Generate shareable reports that automatically refresh and can be easily distributed to anyone you choose. The platform offers user-friendly workflows and supports multiple users, adapting seamlessly as your business expands. Included in Pressboard Studio is Pressboard Analytics, which delivers the most precise metrics for your content. Move beyond just tracking pageviews to understand real engagement levels, including how actively readers interact with your material, whether they complete it, and if they click on your links. This is made possible through robust analytics specifically designed for branded content, ensuring you gain deep insights into audience behavior and preferences. Ultimately, Pressboard empowers you to refine your content strategy based on actionable data.
API Access
Has API
API Access
Has API
Integrations
Facebook
Google Analytics
WordPress
X (Twitter)
Amazon
Buffer
Ceros
Desktop.com
Eloqua
Instagram
Integrations
Facebook
Google Analytics
WordPress
X (Twitter)
Amazon
Buffer
Ceros
Desktop.com
Eloqua
Instagram
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Curata
Founded
2007
Country
United States
Website
curata.com
Vendor Details
Company Name
Pressboard
Country
Canada
Website
www.pressboardmedia.com
Product Features
Content Marketing
Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management