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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Introducing the ultimate marketing campaign calendar that will streamline all your marketing efforts. This tool coordinates your marketing initiatives and strategies while providing a clear outline of your marketing mix tailored for specific customer segments. It includes detailed customer journey maps alongside comprehensive campaign calendars. This centralized platform enables you to launch your campaigns effortlessly, without requiring any technical expertise. The cloud-based marketing calendar is specifically tailored to fit your business needs, offering zoom navigation that allows you to view plans from a daily to yearly perspective. With customizable filters for both calendar and planning views, you can easily adapt it to enhance your existing marketing process and workflow. This innovative solution also boosts the quality and accuracy of your data, empowering you to make well-informed strategic marketing choices. Seamlessly integrating with your current marketing ecosystem through APIs, you can connect various tools, including project management software and social media content platforms. Stay up-to-date with real-time notifications on any changes in the marketing plan and identify who made them. Moreover, engage in meaningful discussions about essential marketing campaign strategies and insights with your team to foster collaboration and drive success. This tool is designed not just to organize but to elevate your entire marketing approach.

Description

Enhance your return on investment by gaining insights into how your marketing and advertising strategies engage audiences across every stage of the customer journey. Uncover audience desires and link them to the media, music, sports, and video content they cherish most. Assess the effectiveness of your campaigns in achieving brand goals. Additionally, tailor video content by incorporating information about shows and celebrities to create a more personalized experience for viewers. This approach not only deepens audience connection but also drives engagement and loyalty.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acxiom InfoBase No 
Acxiom Real Identity No 
Algonomy No 
Cluster No 
Commanders Act No 
Crux Intelligence No 
DV Publisher Suite No 
DynAdmic No 
Engage3 No 
GaleForceMedia No 
Headset No 
Innovid No 
Media Monitors No 
Skai No 
Syntasa No 
TABS Analytics No 
TargetVideo No 
Teamstack No 
TrustCommander No 
Walmart No 

Integrations

Acxiom InfoBase Yes 
Acxiom Real Identity Yes 
Algonomy Yes 
Cluster Yes 
Commanders Act Yes 
Crux Intelligence Yes 
DV Publisher Suite Yes 
DynAdmic Yes 
Engage3 Yes 
GaleForceMedia Yes 
Headset Yes 
Innovid Yes 
Media Monitors Yes 
Skai Yes 
Syntasa Yes 
TABS Analytics Yes 
TargetVideo Yes 
Teamstack Yes 
TrustCommander Yes 
Walmart Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

CrossCap

Founded

2001

Country

United States

Website

www.crosscap.com/marketing-calendar-software/

Vendor Details

Company Name

Nielsen

Website

www.nielsen.com/solutions/media-planning/marketing-cloud/

Product Features

Marketing Planning

Budgeting & Forecasting Yes 
Collaboration Yes 
Flowchart Yes 
Goal Setting / Tracking No 
Marketing Calendar Yes 
Media Planning Yes 
Predictive Analytics No 
Presentation Tools No 
Project Tracking No 
Spend Management No 

Product Features

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Planning

Budgeting & Forecasting No 
Collaboration No 
Flowchart No 
Goal Setting / Tracking No 
Marketing Calendar No 
Media Planning No 
Predictive Analytics No 
Presentation Tools No 
Project Tracking No 
Spend Management No 

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