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Description
Creally streamlines the entire influencer marketing process, from discovering creators to finalizing agreements.
Employing a theme-based search method, the platform identifies creators based on the actual topics of their content rather than relying solely on keyword matches, which enhances relevance and increases response rates. It features a personalized Creally Score that evaluates creators based on contextual fit, authenticity, and brand safety, while learning from previous collaborations to enhance future suggestions. Additionally, the Performance Score benchmarking assesses creators against their peers in the same niche, utilizing metrics such as view-to-follower ratios and consistency in posting.
An AI Agent automates outreach, audience verification, and negotiation processes, allowing teams to expand their partnerships significantly without the need for additional staff. The filtering options are diverse, encompassing geography, language, gender, and estimated age group, ensuring a precise match for brand needs. Furthermore, the platform includes negative keyword filtering to eliminate creators linked to sensitive issues, thereby prioritizing brand safety and integrity. This comprehensive automation not only saves time but also enhances the effectiveness of influencer marketing campaigns.
Description
PlutoBa is an advanced platform that utilizes AI to evaluate influencers for direct-to-consumer brands and agencies. By simply entering a creator's handle from TikTok, Instagram, or YouTube, users receive a Partnership Score ranging from 0 to 100, which is based on seven key metrics: detection of fake followers, analysis of brand safety, quality of engagement, authenticity of comments, consistency of views, audience genuineness, and overall content quality. The platform's Deep Assessments leverage AI technology to scrutinize 100 posts and 300 comments, identifying potential risks before any financial commitments are made. Additionally, the rate benchmarking feature compares creator pricing against 536 verified data points across various tiers, platforms, niches, and audience demographics. The platform also offers a Creator CRM and tools for campaign management, including AI-generated outreach messages tailored from the creators' actual content. Subscriptions begin at $69 per month, and new users can take advantage of a complimentary 7-day trial without needing to provide credit card information. With its comprehensive tools and insights, PlutoBa enables brands to make informed decisions about their influencer partnerships.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
Contact us
Free Trial
Yes
Free Version
No
Pricing Details
$69/month
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Creally
Founded
2025
Country
United States
Website
creally.io
Vendor Details
Company Name
PlutoBa
Founded
2025
Country
United Kingdom
Website
plutoba.com
Product Features
Influencer Marketing
CRM
Yes
Campaign Management
Yes
Faceted Search / Filtering
Yes
Influencer Discovery
Yes
Payment Tracking
No
ROI Tracking
Yes
Social Media Monitoring
No