Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Cost Center serves as a comprehensive business intelligence automation and analytics platform tailored for mobile game and app developers, allowing them to streamline, evaluate, enhance, and automate user acquisition (UA) and growth strategies at scale by consolidating performance metrics from various sources, such as advertisements, attribution, mediation, and analytics, into one user-friendly dashboard. This platform facilitates cross-channel UA insights to analyze and compare different campaigns effectively, incorporates bid automation to fine-tune spending in accordance with return on ad spend (ROAS) and key performance indicators (KPI), and enables mobile attribution tracking to monitor user journeys from the point of installation to revenue generation. In addition, it offers tools for managing creative ad assets, conducting game and subscription analytics, deriving insights from big data, and utilizing lifetime value (LTV) and ROAS prediction models to estimate profitability based on historical trends. By integrating with major advertising networks and measurement platforms, it eradicates the need for tedious manual data gathering and repetitive tasks, while also fostering real-time collaboration among user acquisition, product, and creative teams. Furthermore, the platform delivers actionable insights and alerts that assist in optimizing campaigns, enhancing player engagement, and refining game design, ultimately contributing to the overall success of mobile gaming ventures.
Description
Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise
Since 2013, San Francisco-founded MobileAction has helped apps and games grow through organic and paid user acquisition. A pioneer in app analytics, it is the platform app marketers rely on to climb the top charts on the App Store and the Google Play Store and scale across channels.
MobileAction has been an official Apple Ads Partner since 2020 and joined InMobi Advertising in 2026. Its automation, optimization, research, and monitoring tools cut manual campaign work and reveal high-impact opportunities.
Behind the platform sits data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, giving marketers the intelligence to sharpen app store marketing performance.
API Access
Has API
No
API Access
Has API
No
Integrations
Adjust
No
Airbridge
No
App Store
No
Apple Search Ads
No
AppsFlyer
No
Branch
No
Google Play
No
Kochava
No
Singular
No
Slack
No
Integrations
Adjust
Yes
Airbridge
Yes
App Store
Yes
Apple Search Ads
Yes
AppsFlyer
Yes
Branch
Yes
Google Play
Yes
Kochava
Yes
Singular
Yes
Slack
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$15
MobileAction offers different plans for companies at all levels.
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Cost Center
Founded
2020
Country
Australia
Website
www.costcenter.net
Vendor Details
Company Name
MobileAction
Founded
2013
Country
United States
Website
www.mobileaction.co
Product Features
Product Features
App Store Optimization (ASO)
A/B Testing
No
App Store Localization
Yes
Benchmarking
Yes
Competitor Monitoring
Yes
Keyword Research Tools
Yes
Rank Tracking
Yes
Reporting / Analytics
Yes
Reviews Management
Yes
Sentiment Analysis
No
Campaign Management
Channel Management
Yes
Contact Database
No
Email Marketing
No
Event Triggered Actions
Yes
Lead Management
No
Multi-Campaign
Yes
Mobile App Analytics
A/B Testing
No
Channel Attribution
Yes
Cohort Analysis
Yes
Funnel Analysis
No
In-App Events Tracking
Yes
Push Notifications
No
Retention Tracking
Yes
Revenue Tracking
Yes
Uninstall Tracking
No