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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Coolix stands out as the premier interactive video platform for native advertising and live video content, transforming how millions engage with video material and maximizing the value derived from existing footage. By incorporating playables, which allow users to test a game or app, we enhance performance by providing a more genuine experience that helps users better understand the app’s functionality, thereby significantly increasing the chances of downloads. This approach results in improved conversion rates, heightened engagement, and greater retention along with lifetime value (TLV). If your video features a product you wish to promote, why not include a Call to Action (CTA) directly linked to that product? You can seamlessly synchronize these elements with your video timeline, giving it a unique flair. In fact, making your video shoppable by utilizing customizable CTAs can boost conversions by up to five times, making it a powerful tool for your marketing strategy. Engaging viewers with interactive elements not only attracts attention but also drives them towards taking action.

Description

IDVx represents the pioneering solution from Infillion that delivers scalable and measurable premium interactive video, including shoppable advertisements, across various platforms such as CTV, desktop, and mobile devices. This innovative offering eliminates the need for advertisers to choose between high-impact creative content and efficient programmatic scaling. Leveraging Infillion’s top-tier interactive creative capabilities along with TrueX's extensive history of over 12 years in performance excellence, which includes significant metrics for attention, brand lift, and conversion, IDVx sets a new benchmark for video engagement in the industry. Designed specifically for digital and video marketers focused on key performance indicators throughout all stages of the purchasing process, IDVx enhances campaigns to boost brand lift and purchase intent, achieving impressive metrics such as a 2% interaction rate and over 90% video completion rate benchmarks, in addition to favorable CPA figures. Moreover, this groundbreaking solution is positioned to redefine how advertisers engage consumers through interactive video content.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

$120.00/year
Annually paid
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Coolix

Founded

2016

Country

Israel

Website

coolix.io

Vendor Details

Company Name

Infillion

Founded

2008

Country

United States

Website

infillion.com/media/idvx/

Product Features

Lead Generation

Contact Discovery No 
Contact Import/Export No 
Lead Capture Yes 
Lead Database Integration No 
Lead Nurturing Yes 
Lead Scoring No 
Lead Segmentation No 
Pipeline Management No 
Prospecting Tools No 
Visitor Identification No 

Video

Analytics Yes 
Brand Overlay Yes 
Bulk Uploading Yes 
Closed Captions No 
Mobile Screen Support Yes 
Privacy Options No 
Social Sharing Yes 
Video Looping Yes 
Video Streaming Yes 

Video Marketing

Analytics / Reporting Yes 
Chat / Messaging No 
Customizable Branding No 
Customizable CTAs Yes 
Lead Capture Yes 
Media Library No 
Multi-Platform Distribution Yes 
ROI Tracking Yes 
Social Sharing Yes 
Templates No 
Video Editing No 

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Alternatives

Alternatives

TrueTargeting Reviews

TrueTargeting

Infillion