Average Ratings 0 Ratings
Average Ratings 2 Ratings
Description
Explore and confirm the perceptions, thoughts, and feelings of consumers that operate beyond their conscious awareness on both desktop and mobile platforms. Utilizing online webcam eye tracking enables the identification of focal points of consumer attention. Additionally, online emotion assessment captures the emotional reactions of consumers as they engage with digital products. Implicit online testing reveals the underlying attitudes and beliefs that may not be readily accessible to conscious thought. Our innovative product, UXReality, serves as a comprehensive alternative to traditional usability labs by providing a virtual research experience. This tool facilitates UX research for both desktop and mobile devices remotely. Users can benefit from high-quality session recordings, providing an unprecedented view into the user's perspective. The solution integrates AI-driven webcam eye tracking, emotion analytics, and feedback surveys, ensuring a thorough understanding of user experience. This approach not only enhances the research quality but also streamlines the usability testing process significantly.
Description
Standard Insights transforms the complete survey process into an intuitive experience. Within a single platform, users can create surveys, recruit high-quality respondents across more than 150 markets (or utilize their own), and rapidly analyze and visualize the outcomes. The power of AI streamlines the process, providing you with top-notch insights without the need for consultants, cumbersome workflows, or difficult learning curves.
Catering to a wide range of research needs—from brand tracking and concept testing to consumer profiling and usage studies—Standard Insights simplifies research, making it both swift and accessible. Whether you are a marketer, strategist, or part of an agency, this platform enables you to operate more efficiently, launch initiatives with assurance, and make well-informed decisions based on authentic consumer insights. Plus, the ease of use allows teams to focus on strategic initiatives rather than getting bogged down by complex processes.
API Access
Has API
No
API Access
Has API
No
Integrations
Facebook
No
Google Sheets
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
Yes
Pricing Details
$99/month/workspace
Standard Insights offers simple pricing tiers: start free to explore core features, upgrade to Pro ($99/month) for advanced AI, collaboration, and reporting, or go Enterprise for unlimited access, integrations, and white‑label options. Respondents start at $3 each, with guided research scenarios available at ad‑hoc pricing.
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
Yes
Windows
Yes
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
CoolTool
Founded
2011
Country
United States
Website
cooltool.com
Vendor Details
Company Name
Standard Insights
Founded
2022
Country
United States
Website
standard-insights.com
Product Features
Emotion Recognition
Facial Emotions
No
Facial Expression Analysis
No
Machine Learning
No
Photo Emotions
No
Speech Emotions
No
Video Emotions
No
Written Text Emotions
No
Market Research
Benchmarking
No
Compensation Management
No
Data Management
Yes
Email / Online
Yes
Face-to-Face
No
Panel Management
Yes
Paper-Based
No
Phone-Based
No
Sample Management
Yes
Statistical Analysis
Yes
Survey Management
Yes
Survey
Custom Survey URLs
Yes
Data Analysis Tools
Yes
Email Marketing
Yes
Mobile Survey
Yes
Offline Response Collection
Yes
Paper Survey
No
Question Branching
Yes
Question Library
Yes
Site Intercept Survey
Yes
Skip Logic
Yes
Supports Audio / Images / Video
Yes
Product Features
Market Research
Benchmarking
No
Compensation Management
No
Data Management
Yes
Email / Online
No
Face-to-Face
No
Panel Management
Yes
Paper-Based
No
Phone-Based
No
Sample Management
Yes
Statistical Analysis
No
Survey Management
Yes
Survey
Custom Survey URLs
No
Data Analysis Tools
Yes
Email Marketing
No
Mobile Survey
Yes
Offline Response Collection
Yes
Paper Survey
No
Question Branching
Yes
Question Library
No
Site Intercept Survey
No
Skip Logic
Yes
Supports Audio / Images / Video
Yes