Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Explore and confirm the perceptions, thoughts, and feelings of consumers that operate beyond their conscious awareness on both desktop and mobile platforms. Utilizing online webcam eye tracking enables the identification of focal points of consumer attention. Additionally, online emotion assessment captures the emotional reactions of consumers as they engage with digital products. Implicit online testing reveals the underlying attitudes and beliefs that may not be readily accessible to conscious thought. Our innovative product, UXReality, serves as a comprehensive alternative to traditional usability labs by providing a virtual research experience. This tool facilitates UX research for both desktop and mobile devices remotely. Users can benefit from high-quality session recordings, providing an unprecedented view into the user's perspective. The solution integrates AI-driven webcam eye tracking, emotion analytics, and feedback surveys, ensuring a thorough understanding of user experience. This approach not only enhances the research quality but also streamlines the usability testing process significantly.
Description
Assessing human focus and emotional reactions to advertisements is essential for optimizing creative effectiveness and media productivity. Our emotion classification system stands out as the most precise, backed by an extensive AI training dataset that is culturally attuned. In an age filled with distractions, top brands leverage Realeyes to enhance their advertising outcomes and capture maximum viewer attention. We analyze the attention and emotional reactions of your target audience as they engage with your content on their personal devices. Realeyes utilizes an AI-driven platform regarded as the most advanced available, employing webcams to gauge viewer engagement in a manner akin to human observation. The Audience Retention algorithm is fine-tuned using real performance data from advertisers and partners, ensuring accuracy. Initially developed from over 200 advertisements across seven different markets, this algorithm demonstrates an impressive 85% correlation with actual video view-through rates in the market, thus validating its effectiveness. By harnessing this data, brands can significantly improve their advertising strategies and connect more effectively with their audiences.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Yes
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
Yes
Windows
Yes
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
Yes
Mac
Yes
Linux
Yes
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
CoolTool
Founded
2011
Country
United States
Website
cooltool.com
Vendor Details
Company Name
Realeyes
Founded
2007
Country
United Kingdom
Website
www.realeyesit.com
Product Features
Emotion Recognition
Facial Emotions
No
Facial Expression Analysis
No
Machine Learning
No
Photo Emotions
No
Speech Emotions
No
Video Emotions
No
Written Text Emotions
No
Market Research
Benchmarking
No
Compensation Management
No
Data Management
Yes
Email / Online
Yes
Face-to-Face
No
Panel Management
Yes
Paper-Based
No
Phone-Based
No
Sample Management
Yes
Statistical Analysis
Yes
Survey Management
Yes
Survey
Custom Survey URLs
Yes
Data Analysis Tools
Yes
Email Marketing
Yes
Mobile Survey
Yes
Offline Response Collection
Yes
Paper Survey
No
Question Branching
Yes
Question Library
Yes
Site Intercept Survey
Yes
Skip Logic
Yes
Supports Audio / Images / Video
Yes
Product Features
Audience Intelligence
AI / Machine Learning
No
Audience Segmentation
No
Competitive Intelligence
No
Content Tracking
No
Data Visualization
No
Data-Driven Insights
No
Filters / Search
No
Image Recognition
No
Sentiment Analysis
No
Social Listening
No
Social Media Analytics
No
Trend Tracking
No