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features
design
support

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Description

Every retail establishment faces the challenge of losing sales, but how can you uncover the reasons behind this decline in your store? The answer lies in obtaining insights directly from genuine customers who can pinpoint the issues for you. This valuable information is gathered through observation, a method that is accessible to anyone. Our team of testing agents will explore your store, capturing their screens and narrating their experiences as they go. Say goodbye to uncertainty and isolated trials! Enhance your online store by utilizing data collected from actual users—discover the moments of frustration that lead to lost sales. While their candid feedback may be tough to hear, it offers invaluable insights. These real users will dissect your store and provide you with straightforward answers to your inquiries! You’ll see them experience confusion, frustration, or disorientation, which will highlight the critical points of friction in their purchasing journey. After their exploration, we’ll deliver the recorded video to you, allowing you to grasp their perspective fully. By identifying and addressing these obstacles, you can streamline the buying process, ultimately boosting your conversion rates and increasing profitability. Taking action based on this feedback not only improves the user experience but can significantly transform your bottom line.

Description

Optimal is the go-to platform for modern product and design teams that need to scale user research and testing quickly, reliably, and without friction. Designed for speed and impact, Optimal combines intuitive, AI-powered tools with research best practices to help you uncover what users need and drive smarter decisions, faster. From product managers and designers to UX researchers and marketers, teams use Optimal to conduct card sorting, tree testing, first-click testing, surveys, and prototype validation – all in one seamless platform. No specialized research background required. AI-driven synthesis turns feedback into clear, actionable insights, while built-in participant recruitment and guided study flows accelerate everything from idea validation to UX optimization. Whether you're testing early concepts or refining live products, Optimal helps reduce risk and align teams with evidence. Trusted by leading global brands like Netflix, Apple, and Workday, Optimal scales across roles and departments while maintaining quality. It’s built to make it easier for everyone to uncover user needs and confidently shape digital experiences that work. Use Optimal to discover friction, validate ideas, improve accessibility, and make insight-driven decisions that move the business forward.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Cint No 
Figma No 
Lovable No 
PureSpectrum No 
Respondent No 
User Interviews No 

Integrations

Cint Yes 
Figma Yes 
Lovable Yes 
PureSpectrum Yes 
Respondent Yes 
User Interviews Yes 

Pricing Details

$10 per test
Free Trial No 
Free Version No 

Pricing Details

$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Conversion Crimes

Website

conversioncrimes.com

Vendor Details

Company Name

Optimal

Founded

2007

Country

New Zealand

Website

www.optimalworkshop.com

Product Features

Usability Testing

A/B Testing No 
Annotations No 
Audience Targeting No 
Heatmaps No 
Impression Testing No 
Mobile Testing No 
Moderated Usability Testing No 
Prototype Testing No 
Quantitative Metrics No 
Remote User Testing No 
Reporting / Analytics No 
Surveys and Feeback No 
Video Recording / Transcription No 

Product Features

Heatmap

Behavioral Mapping No 
Dashboard No 
Dynamic Maps No 
Element Analytics No 
Embeddable Maps No 
For Sales No 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics No 

Usability Testing

A/B Testing Yes 
Annotations No 
Audience Targeting Yes 
Heatmaps Yes 
Impression Testing No 
Mobile Testing No 
Moderated Usability Testing No 
Prototype Testing Yes 
Quantitative Metrics Yes 
Remote User Testing Yes 
Reporting / Analytics Yes 
Surveys and Feeback Yes 
Video Recording / Transcription Yes 

Alternatives

Alternatives

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