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Description
Contentsquare's digital analytics cloud for customer behavior helps companies to understand and implement strategies that will help them achieve more success. Conventional web analytics do not give you the whole picture. Traditional tools can be difficult to use and even more difficult to interpret, providing data that only specialists can understand. We make it easy. It's easy to see how customers use your website or app with our intuitive visual reporting. Contentsquare automatically highlights your most pressing issues and opportunities. It's like having a team of analysts to analyze your data and give you a smarter list. Identify the most important UX issues that are costing your online customers and prioritize them. Watch the exact sessions that cause friction and errors. Identify and prioritize errors based on revenue impact.
Description
Optimal is the go-to platform for modern product and design teams that need to scale user research and testing quickly, reliably, and without friction. Designed for speed and impact, Optimal combines intuitive, AI-powered tools with research best practices to help you uncover what users need and drive smarter decisions, faster.
From product managers and designers to UX researchers and marketers, teams use Optimal to conduct card sorting, tree testing, first-click testing, surveys, and prototype validation – all in one seamless platform. No specialized research background required.
AI-driven synthesis turns feedback into clear, actionable insights, while built-in participant recruitment and guided study flows accelerate everything from idea validation to UX optimization. Whether you're testing early concepts or refining live products, Optimal helps reduce risk and align teams with evidence.
Trusted by leading global brands like Netflix, Apple, and Workday, Optimal scales across roles and departments while maintaining quality. It’s built to make it easier for everyone to uncover user needs and confidently shape digital experiences that work.
Use Optimal to discover friction, validate ideas, improve accessibility, and make insight-driven decisions that move the business forward.
API Access
Has API
No
API Access
Has API
No
Integrations
AB Tasty
Yes
Adobe Audience Manager
Yes
Adobe Target
Yes
Bloomreach
Yes
Cint
No
Domo
Yes
Evolv Al
Yes
FuseCommander
Yes
Ion
Yes
LivePerson
Yes
Integrations
AB Tasty
No
Adobe Audience Manager
No
Adobe Target
No
Bloomreach
No
Cint
Yes
Domo
No
Evolv Al
No
FuseCommander
No
Ion
No
LivePerson
No
Pricing Details
Contact sales
Free Trial
No
Free Version
No
Pricing Details
$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
No
Webinars
Yes
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Contentsquare
Founded
2012
Country
United States
Website
contentsquare.com
Vendor Details
Company Name
Optimal
Founded
2007
Country
New Zealand
Website
www.optimalworkshop.com
Product Features
Customer Experience
Action Management
Yes
Analytics
Yes
Customer Segmentation
Yes
Dashboard
Yes
Feedback Management
No
Knowledge Management
No
Multi-Channel Collection
Yes
Sentiment Analysis
Yes
Survey Management
No
Text Analysis
Yes
Trend Analysis
Yes
Digital Experience Platforms (DXP)
Alerts / Notifications
No
Auto-Tagging
No
Blogs
No
Calendar
No
Content Modeling
No
Digital Asset Management
No
File Sharing
No
Form Builder
No
Forums / Message Boards
No
Headless CMS
No
Knowledge Base
No
Performance Monitoring
No
Personalization / Segmentation
No
Reporting / Analytics
No
Surveys / Polls
No
Templates
No
User Management / Permissions
No
Version Control
No
Wiki
No
Workflow Management
No
Heatmap
Behavioral Mapping
Yes
Dashboard
Yes
Dynamic Maps
Yes
Element Analytics
Yes
Embeddable Maps
Yes
For Sales
Yes
For Science
Yes
Radial Mapping
Yes
Territorial Mapping
Yes
Website Analytics
Yes
Session Replay
Eye Tracking
No
Form Analytics
No
Heatmaps
Yes
Mouse Tracking
Yes
Optimization Tools
No
Session Recording
Yes
Surveys
No
User Experience Analysis
Yes
User Feedback
No
Visitor Segmentation
No
Usability Testing
A/B Testing
No
Annotations
No
Audience Targeting
Yes
Heatmaps
Yes
Impression Testing
No
Mobile Testing
Yes
Moderated Usability Testing
No
Prototype Testing
No
Quantitative Metrics
No
Remote User Testing
No
Reporting / Analytics
Yes
Surveys and Feeback
No
Video Recording / Transcription
Yes
Web Analytics
Campaign Management
Yes
Conversion Tracking
Yes
Form Analytics
Yes
Goal Tracking
Yes
Keyword Tracking
Yes
Multiple Site Management
Yes
Pageview Tracking
Yes
Referral Source Tracking
Yes
Site Search Tracking
Yes
Time on Site Tracking
Yes
User Interaction Tracking
Yes
Product Features
Heatmap
Behavioral Mapping
No
Dashboard
No
Dynamic Maps
No
Element Analytics
No
Embeddable Maps
No
For Sales
No
For Science
No
Radial Mapping
No
Territorial Mapping
No
Website Analytics
No
Usability Testing
A/B Testing
Yes
Annotations
No
Audience Targeting
Yes
Heatmaps
Yes
Impression Testing
No
Mobile Testing
No
Moderated Usability Testing
No
Prototype Testing
Yes
Quantitative Metrics
Yes
Remote User Testing
Yes
Reporting / Analytics
Yes
Surveys and Feeback
Yes
Video Recording / Transcription
Yes
