Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Utilize the robust consumer data offered by Experian marketing services to deepen your understanding of your clientele, foster new business opportunities, and facilitate meaningful interactions across various platforms. With ConsumerView, your business can elevate its performance by accessing a vast array of data attributes. This includes vital consumer demographics such as age, gender, marital status, the presence of children, and income levels. Moreover, life event triggers like becoming a new parent, moving into a new home, or relocating can provide critical insights. Automotive data reveals not only the types of vehicles consumers own but also their propensity to make future vehicle purchases. Additionally, highly predictive financial segments derived from Experian's comprehensive national consumer credit file provide area-level aggregated credit statistics. Furthermore, purchase data can shed light on previous buying behavior while forecasting future purchases across a multitude of product categories, alongside insights into consumer decision-making styles and their preferred channels of marketing communication. By leveraging these insights, businesses can tailor their strategies for optimal engagement and success.
Description
Consumers have clear desires, and they expect brands to recognize and respond to them. In order to connect with consumers effectively and outperform rivals, marketers must focus on reaching the appropriate audience with messages crafted to engage them rather than merely inform. By adopting a data-driven approach that encompasses not just demographic insights but also behavioral, lifestyle, and attitudinal factors, successful marketers can foster deeper connections with their audience. Experian’s user-friendly Mosaic® USA consumer segmentation tool, which analyzes 126 million households and encompasses 650 lifestyle and interest attributes, equips marketers to accurately identify and engage their target audience on a personal level. Mosaic categorizes the US market into 19 major segments and 71 detailed types, providing critical insights that help predict the behaviors, attitudes, and preferences of the most lucrative customers. This allows marketers to tailor their communications through preferred channels, ensuring that their messaging resonates and builds lasting relationships with consumers. Ultimately, leveraging such comprehensive data can significantly enhance brand loyalty and customer satisfaction.
API Access
Has API
No
API Access
Has API
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Experian
Founded
1980
Country
United States
Website
www.experian.com/marketing/consumer-view
Vendor Details
Company Name
Experian
Founded
1980
Country
United States
Website
www.experian.com/marketing-services/mosaic
Product Features
B2B Data
B2B Contact Data
No
B2B Intent Data
No
B2B Leads Data
No
B2B Marketing Data
No
Business Ownership Data
No
Company Data
No
Employee Data
No
Firmographic Data
No
Job Posting Data
No
Salary Data
No
Technographic Data
No
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No