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Description
With 95% of sales still originating from traditional retail channels, consumer goods companies must enhance their collaboration with retail partners to achieve effective retail execution. Discover how brands are transforming each store into an ideal shopping environment through the use of Consumer Goods Cloud. This platform allows for the management of promotional strategies, allocation of trade funds, and maximization of revenue all in one place. Gain insights into the effectiveness of trade spending to improve promotional return on investment. Additionally, access real-time visibility into trade budgets and financial resources, including live rates and flexible funding options. Streamline the scheduling and prioritization of store visits while enabling teams to efficiently engage with activities and resources specific to each location. Facilitate order placements while ensuring pricing accuracy and consistency across various devices and connectivity scenarios. Furthermore, prioritize deliveries and monitor your fleet while having full visibility into order and fulfillment details. Ultimately, this connected platform enables the optimization of trade activities, leading to better overall performance in a competitive market. By leveraging innovative solutions, companies can adapt to the changing landscape of retail and better meet the needs of their partners and consumers.
Description
For companies in the Consumer Packaged Goods (CPG) sector, trade spending typically ranks as the second highest cost, following the cost of goods sold. As consumer preferences and retail alliances evolve swiftly, these companies require enhanced capabilities to efficiently manage their trade promotion optimization efforts. The quest to optimize trade spending is complicated by various external elements, including fierce competition in the market, region-specific logistics, and compliance with regulations. Additionally, organizations encounter obstacles stemming from internal issues, such as fragmented data across multiple platforms (including ERP, POS systems, and syndicated data from sources like Nielsen), challenges in extracting insights from analyses conducted before and after promotions, and the common difficulties in fostering collaboration among teams in sales, marketing, finance, and demand planning. To tackle these challenges effectively, Wipro has developed its Promax® suite of solutions, which encompasses trade promotion management, optimization, and execution (TPM, TPO, and TPx), ensuring a comprehensive approach to trade spend management. By leveraging these solutions, CPG companies can navigate the complexities of trade spending with greater efficiency and effectiveness.
API Access
Has API
API Access
Has API
Integrations
Cleo Integration Cloud
Collate
Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Salesforce
Ubersmith
Integrations
Cleo Integration Cloud
Collate
Datatron
Denodo
HPE Consumption Analytics
IBM Apptio
PTC FlexPLM
Salesforce
Ubersmith
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Salesforce
Founded
1999
Country
United States
Website
www.salesforce.com/products/consumer-goods-cloud/overview/
Vendor Details
Company Name
Wipro
Country
United States
Website
www.wipro.com/consumer-packaged-goods/wipro-promax/
Product Features
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management
Product Features
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management