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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

CompassABM is a user-friendly account-based marketing tool designed to seamlessly integrate with the interfaces and platforms you are already familiar with. Whether you are initiating a new pilot or enhancing your current ABM strategy, CompassABM facilitates straightforward account identification and scalable content personalization. Our optional services can expedite your journey towards achieving your goals. Offering essential ABM identification and content personalization features, CompassABM avoids unnecessary complexities and focuses on what truly matters. With a tiered subscription model, you only pay for what you actually use, with plans starting as low as $1,500 per month. The platform is compatible with your existing marketing technologies, allowing you to drive targeted traffic through channels like Google, LinkedIn, or Terminus. You can also integrate with engagement tools such as Drift and easily export prospect data to Salesforce and other contact enrichment services. By using CompassABM, you can create a powerful and all-encompassing ABM solution that not only targets valuable accounts but also maintains engagement with every visitor to your site. Ultimately, CompassABM equips you with the tools necessary to elevate your marketing efforts and achieve significant results.

Description

D&B Lattice, previously known as Lattice Engines, emphasizes that Account-Based Marketing (ABM) programs necessitate the ability to gather and organize comprehensive data, effectively categorizing it by account, buying center, and contact hierarchies. This capability empowers teams to design focused campaigns that resonate with both prospects and existing customers in a significant manner. Marketers increasingly rely on AI to forecast potential buyers, the products they might purchase, and the timing of those purchases. This approach extends beyond merely scoring accounts; it also involves recognizing the formation of buying committees, evaluating the stage of the purchasing process, and providing the most suitable offers. Campaigns tailored to individual preferences experience engagement rates that are double and closing rates that are triple those of standard campaigns. Leveraging AI-driven insights enables the creation of targeted messaging for each persona level within key accounts, facilitating activation across multiple channels. It is essential for the success of any ABM initiative that customer information is protected and managed responsibly, requiring a thorough review of the policies of all technological solutions to ensure compliance with GDPR and other relevant regulations. Moreover, maintaining rigorous data security practices fosters trust among clients and enhances the overall effectiveness of marketing efforts.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage No 
Eloqua No 
Rippling No 
Salesforce No 

Integrations

Adobe Marketo Engage Yes 
Eloqua Yes 
Rippling Yes 
Salesforce Yes 

Pricing Details

$18,000 per year
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Refactored

Founded

2015

Country

United States

Website

www.compassabm.com

Vendor Details

Company Name

Dun & Bradstreet

Founded

1841

Country

United States

Website

www.lattice-engines.com

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing Yes 
Lead Scoring No 
Progress Tracking No 
Prospecting Tools Yes 
Target Account Identification Yes 

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Progress Tracking Yes 
Prospecting Tools Yes 
Target Account Identification Yes 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

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