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Description

Nielsen's Commspoint Journey serves as a comprehensive media planning tool aimed at identifying and evaluating the significant choices and influences that shape consumer behavior throughout the buying process. By integrating two or three recent purchases reported by survey participants with Nielsen's exclusive database, it reveals up to 15,000 intricate customer pathways spanning over 30 different categories. This wealth of information provides a deep understanding of consumer interactions, covering aspects from initial brand recognition to purchase contemplation, sales impact, and brand loyalty. Its functionalities include a streamlined onboarding process allowing new users to become operational in just a few hours of training, access to consumer insights across more than 30 key categories to refine marketing approaches, an analysis of customer purchasing patterns to spot future sales influencing opportunities, and the ability to optimize campaign strategies by ensuring that the right message reaches consumers at the most opportune moments. Overall, Nielsen's Commspoint Journey equips marketers with the tools necessary to navigate the complexities of consumer behavior effectively.

Description

Socxo, a leading platform for Brand Advocacy, helps brands to build, manage and measure social media advocacy. Socxo assists businesses to build influencers in their employees and generate organic reach for content marketing efforts. Social media influence can be used to attract, engage and empower your employees, fans, and partners. This will allow you to be your best brand ambassadors.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

UpContent No 

Integrations

UpContent Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$179 for 1,000 shares
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Nielsen

Founded

1923

Country

United States

Website

www.nielsen.com/solutions/media-planning/commspoint-journey/

Vendor Details

Company Name

Socxo

Founded

2016

Country

United States

Website

www.socxo.com

Product Features

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Product Features

Employee Advocacy

Content Controls / Compliance Yes 
Content Library Creation Yes 
Mobile Access Yes 
Post Scheduling Yes 
Push / Email Notifications Yes 
Reporting / Analytics Yes 
Social Sharing Gamification Yes 
Tiered User Permissions Yes 

Employee Communication Tools

Activity / News Feed Yes 
Audio / Video Conferencing No 
Blogs No 
Chat / Messaging No 
Employee Directory No 
Event Calendar No 
File Sharing No 
Knowledge Management Yes 
Newsletter Management Yes 
Surveys & Feedback Yes 

Employee Engagement

Benchmarking No 
Cultural Alignment No 
Employee Awards Yes 
Employee Guides No 
Employee Recognition Yes 
Feedback Management Yes 
Goal Management Yes 
Health & Wellness Programs No 
Performance Management Yes 
Pulse Surveys Yes 

Internal Communications

App Integration No 
Blogs No 
Chat/Messaging No 
Email Management No 
Employee Directory No 
Event Calendar No 
Newsletter Management Yes 
Photo Gallery No 
Social Sharing Yes 
Survey Management Yes 
Telephony No 
Video Chat No 
Voice Chat No 

Social Selling

Automated Publishing Yes 
Compliance Management No 
Content Discovery Yes 
Content Management Yes 
Employee Advocacy Yes 
Gamification Yes 
Lead Engagement No 
Performance Metrics Yes 
Pre-Approved Content Library Yes 
Single Sign On Yes 
Social Media Monitoring Yes 

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