Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Nielsen's Commspoint Journey serves as a comprehensive media planning tool aimed at identifying and evaluating the significant choices and influences that shape consumer behavior throughout the buying process. By integrating two or three recent purchases reported by survey participants with Nielsen's exclusive database, it reveals up to 15,000 intricate customer pathways spanning over 30 different categories. This wealth of information provides a deep understanding of consumer interactions, covering aspects from initial brand recognition to purchase contemplation, sales impact, and brand loyalty. Its functionalities include a streamlined onboarding process allowing new users to become operational in just a few hours of training, access to consumer insights across more than 30 key categories to refine marketing approaches, an analysis of customer purchasing patterns to spot future sales influencing opportunities, and the ability to optimize campaign strategies by ensuring that the right message reaches consumers at the most opportune moments. Overall, Nielsen's Commspoint Journey equips marketers with the tools necessary to navigate the complexities of consumer behavior effectively.
Description
Socxo, a leading platform for Brand Advocacy, helps brands to build, manage and measure social media advocacy. Socxo assists businesses to build influencers in their employees and generate organic reach for content marketing efforts.
Social media influence can be used to attract, engage and empower your employees, fans, and partners. This will allow you to be your best brand ambassadors.
API Access
Has API
No
API Access
Has API
No
Integrations
UpContent
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$179 for 1,000 shares
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
Yes
Mac
Yes
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Nielsen
Founded
1923
Country
United States
Website
www.nielsen.com/solutions/media-planning/commspoint-journey/
Vendor Details
Company Name
Socxo
Founded
2016
Country
United States
Website
www.socxo.com
Product Features
Customer Journey Mapping Tools
Action Management
No
Attribution Modeling
No
Behavioral Analytics
No
Collaboration
No
Customer Profiles
No
Data Import / Export
No
Predictive Analytics
No
Surveys & Feedback
No
Templates
No
Product Features
Employee Advocacy
Content Controls / Compliance
Yes
Content Library Creation
Yes
Mobile Access
Yes
Post Scheduling
Yes
Push / Email Notifications
Yes
Reporting / Analytics
Yes
Social Sharing Gamification
Yes
Tiered User Permissions
Yes
Employee Communication Tools
Activity / News Feed
Yes
Audio / Video Conferencing
No
Blogs
No
Chat / Messaging
No
Employee Directory
No
Event Calendar
No
File Sharing
No
Knowledge Management
Yes
Newsletter Management
Yes
Surveys & Feedback
Yes
Employee Engagement
Benchmarking
No
Cultural Alignment
No
Employee Awards
Yes
Employee Guides
No
Employee Recognition
Yes
Feedback Management
Yes
Goal Management
Yes
Health & Wellness Programs
No
Performance Management
Yes
Pulse Surveys
Yes
Internal Communications
App Integration
No
Blogs
No
Chat/Messaging
No
Email Management
No
Employee Directory
No
Event Calendar
No
Newsletter Management
Yes
Photo Gallery
No
Social Sharing
Yes
Survey Management
Yes
Telephony
No
Video Chat
No
Voice Chat
No
Social Selling
Automated Publishing
Yes
Compliance Management
No
Content Discovery
Yes
Content Management
Yes
Employee Advocacy
Yes
Gamification
Yes
Lead Engagement
No
Performance Metrics
Yes
Pre-Approved Content Library
Yes
Single Sign On
Yes
Social Media Monitoring
Yes