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Average Ratings 4 Ratings

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ease
features
design
support

Description

Nielsen's Commspoint Journey serves as a comprehensive media planning tool aimed at identifying and evaluating the significant choices and influences that shape consumer behavior throughout the buying process. By integrating two or three recent purchases reported by survey participants with Nielsen's exclusive database, it reveals up to 15,000 intricate customer pathways spanning over 30 different categories. This wealth of information provides a deep understanding of consumer interactions, covering aspects from initial brand recognition to purchase contemplation, sales impact, and brand loyalty. Its functionalities include a streamlined onboarding process allowing new users to become operational in just a few hours of training, access to consumer insights across more than 30 key categories to refine marketing approaches, an analysis of customer purchasing patterns to spot future sales influencing opportunities, and the ability to optimize campaign strategies by ensuring that the right message reaches consumers at the most opportune moments. Overall, Nielsen's Commspoint Journey equips marketers with the tools necessary to navigate the complexities of consumer behavior effectively.

Description

Woopra is a Customer Journey Analytics platform that helps companies understand, analyze and retain customers. The platform is designed for optimization and growth across the entire customer lifecycle. The platform uses individual-level data to generate aggregate analytics reports that provide full lifecycle insights and bridge departmental gaps. Woopra's proprietary tracking technology tracks your usage across your website and mobile apps. The platform also offers 51+ integrations with partners like Salesforce, Marketo and Intercom. This allows you to seamlessly unify disparate data points across tools or teams.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

ActiveCampaign
Amazon Redshift
Apache Cassandra
Appcues
BigPicture
Convert Experiences
Freshpaint
HubSpot Customer Platform
HubSpot Marketing Hub
Intellum Platform
Intercom
LiveChat
MySQL
Nekton.ai
Quickwork
Ringostat
Snowflake
Stackpile
Stackreaction
Survicate

Integrations

ActiveCampaign
Amazon Redshift
Apache Cassandra
Appcues
BigPicture
Convert Experiences
Freshpaint
HubSpot Customer Platform
HubSpot Marketing Hub
Intellum Platform
Intercom
LiveChat
MySQL
Nekton.ai
Quickwork
Ringostat
Snowflake
Stackpile
Stackreaction
Survicate

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$999/month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Nielsen

Founded

1923

Country

United States

Website

www.nielsen.com/solutions/media-planning/commspoint-journey/

Vendor Details

Company Name

Woopra

Founded

2008

Country

United States

Website

www.woopra.com

Product Features

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Product Features

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Product Analytics

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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