Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Nielsen's Commspoint Journey serves as a comprehensive media planning tool aimed at identifying and evaluating the significant choices and influences that shape consumer behavior throughout the buying process. By integrating two or three recent purchases reported by survey participants with Nielsen's exclusive database, it reveals up to 15,000 intricate customer pathways spanning over 30 different categories. This wealth of information provides a deep understanding of consumer interactions, covering aspects from initial brand recognition to purchase contemplation, sales impact, and brand loyalty. Its functionalities include a streamlined onboarding process allowing new users to become operational in just a few hours of training, access to consumer insights across more than 30 key categories to refine marketing approaches, an analysis of customer purchasing patterns to spot future sales influencing opportunities, and the ability to optimize campaign strategies by ensuring that the right message reaches consumers at the most opportune moments. Overall, Nielsen's Commspoint Journey equips marketers with the tools necessary to navigate the complexities of consumer behavior effectively.

Description

PostBeyond provides a powerful yet user-friendly employee advocacy platform designed to help businesses scale their social media reach by mobilizing employees as brand advocates. The platform streamlines content sharing across personal social networks, making it effortless for employees to amplify relevant company stories and campaigns. With robust analytics and reporting features, PostBeyond delivers actionable insights on content performance to optimize advocacy strategies and demonstrate measurable ROI. It supports use cases across marketing, sales, human resources, and channel partnerships, ensuring all teams can contribute to a cohesive brand narrative. Companies like Gainsight, Randstad, and ConnectWise rely on PostBeyond to increase engagement and brand awareness authentically. The platform prioritizes ease of use for employees, reducing friction and increasing participation through intuitive design. By harnessing employee voices, PostBeyond helps brands cut through social media noise to reach broader audiences. Its comprehensive solution empowers organizations to transform social media into a business-driving channel.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage No 
Bitly No 
Facebook No 
Facebook Messenger No 
HubSpot Marketing Hub No 
Instagram No 
LinkedIn No 
Mailchimp No 
Microsoft 365 No 
Salesforce No 
Slack No 
X (Twitter) No 

Integrations

Adobe Marketo Engage Yes 
Bitly Yes 
Facebook Yes 
Facebook Messenger Yes 
HubSpot Marketing Hub Yes 
Instagram Yes 
LinkedIn Yes 
Mailchimp Yes 
Microsoft 365 Yes 
Salesforce Yes 
Slack Yes 
X (Twitter) Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Nielsen

Founded

1923

Country

United States

Website

www.nielsen.com/solutions/media-planning/commspoint-journey/

Vendor Details

Company Name

Influitive

Founded

2010

Country

Canada

Website

postbeyond.com

Product Features

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Product Features

Employee Advocacy

Content Controls / Compliance Yes 
Content Library Creation Yes 
Mobile Access Yes 
Post Scheduling Yes 
Push / Email Notifications Yes 
Reporting / Analytics Yes 
Social Sharing Gamification Yes 
Tiered User Permissions Yes 

Social Networking

Activity / News Feed No 
Advertising Management No 
Blogs No 
Data Security No 
Event Management No 
Group Management No 
Media Library No 
Privacy Options No 
Real-time Chat No 
Social Media Integration No 
Social Media Tagging No 
User Profiles No 

Social Selling

Automated Publishing Yes 
Compliance Management Yes 
Content Discovery Yes 
Content Management Yes 
Employee Advocacy Yes 
Gamification Yes 
Lead Engagement Yes 
Performance Metrics Yes 
Pre-Approved Content Library Yes 
Single Sign On Yes 
Social Media Monitoring Yes 

Alternatives

AmployeeApp Reviews

AmployeeApp

Amployee

Alternatives

Scarborough Reviews

Scarborough

Nielsen