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Description

Advanced analysis of customer loyalty data using a robust Business Intelligence platform. Manage your loyalty programs and marketing campaigns to make better business decisions. According to market reports, companies that grow generate between 30-50% and 50% more data each year. These results require the right organization and software of the IT infrastructure. But, what is most important in loyalty marketing? They force us to rethink how we gather and process our data. Comarch Business Intelligence is a powerful analytical and reporting platform that allows companies of all sizes to monitor and optimize their loyalty programs.

Description

Custobar serves as a comprehensive omnichannel marketing solution that consolidates and activates customer information to enhance personalized marketing efforts and foster brand loyalty. Its Customer Data Platform collects and standardizes data from both physical and digital interactions, creating a GDPR-compliant centralized source of truth that facilitates dynamic segmentation and provides profound insights, including ROI analysis and metrics on database health. Through marketing automation, businesses can orchestrate complete customer journeys from initial awareness to long-term advocacy, implement precisely targeted campaigns, and manage multichannel communication across email, SMS, WhatsApp, push notifications, and display advertising, all supported by thorough performance analytics. Additionally, the platform offers various add-ons that further expand its functionalities, such as advertising integrations, sophisticated loyalty programs, and direct communication channels, enhancing overall marketing effectiveness. This flexibility ensures that brands can tailor their strategies to meet the evolving needs of their customers.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

BI Book No 
Check Point Cloud Firewall Yes 
EGrAMS Yes 
Erply No 
Google Ads No 
HPE Consumption Analytics Yes 
InterCloud Yes 
JTL-Shop No 
Juniper Booking Engine Yes 
Lemonsoft No 
Meta Ads Manager No 
VMware Cloud Yes 
Veritas NetBackup Yes 
WooCommerce No 
Zendesk No 

Integrations

BI Book Yes 
Check Point Cloud Firewall No 
EGrAMS No 
Erply Yes 
Google Ads Yes 
HPE Consumption Analytics No 
InterCloud No 
JTL-Shop Yes 
Juniper Booking Engine No 
Lemonsoft Yes 
Meta Ads Manager Yes 
VMware Cloud No 
Veritas NetBackup No 
WooCommerce Yes 
Zendesk Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

€498 per month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Comarch

Founded

1993

Country

Poland

Website

www.comarch.com/trade-and-services/loyalty-marketing/business-intelligence/

Vendor Details

Company Name

Custobar

Founded

2014

Country

Finland

Website

www.custobar.com

Product Features

Business Intelligence

Ad Hoc Reports No 
Benchmarking No 
Budgeting & Forecasting No 
Dashboard No 
Data Analysis No 
Key Performance Indicators No 
Natural Language Generation (NLG) No 
Performance Metrics No 
Predictive Analytics No 
Profitability Analysis No 
Strategic Planning No 
Trend / Problem Indicators No 
Visual Analytics No 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

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