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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Collectcent stands out as a prominent player in the programmatic advertising technology sector, collaborating with direct publishers and advertisers around the world through various models such as CPM, CPI, and CPA. Our mission is to offer comprehensive digital advertising solutions across mobile, desktop, OTT, and in-app platforms to help clients achieve their objectives. We facilitate monetization and revenue generation for thousands of app and web publishers spanning numerous industries, including e-commerce, gaming, travel, entertainment, and telecommunications. Daily, we handle over 3.5 billion impressions across Display, Native, Banner, and Video formats. Our advanced auto-optimization technology is compatible with all major publisher integration methodologies, such as Tag-based, Header Bidding, API, and SDK, ensuring inventory is delivered to a highly targeted tier I demand stack. Within our Ad Exchange, we engage in real-time bidding to buy and supply traffic efficiently. To uphold high traffic quality, we employ both in-house and third-party fraud detection tools, resulting in our SIVT percentage consistently remaining below acceptable thresholds. Thus, we are dedicated to maintaining the integrity and effectiveness of the advertising ecosystem.

Description

Receptivity is an AI-driven tool developed by Contxtful, specifically aimed at publishers and sell-side platforms (SSPs), which provides immediate ad curation to enhance demand and maximize revenue from digital inventory. It meticulously examines numerous micro-patterns, including scrolling habits, click activity, time spent on pages, and device engagement, to pinpoint users who are most likely to respond to advertisements. By executing this analysis right before each bid request, Receptivity effectively identifies the highest-performing ad placements while filtering inventory to guarantee optimal campaign efficiency and success. Those who implement this system experience a 1.5 times increase in advertiser spending compared to their competitors, with a 20% improved win rate on programmatic bids, while the win rates for inventory not utilizing Receptivity tend to decline. Furthermore, Receptivity is designed for easy integration into current advertising technology frameworks, allowing publishers and SSPs to gain actionable, real-time insights that ultimately lead to enhanced monetization results. This tool not only streamlines the ad selection process but also empowers users to make informed decisions that significantly elevate their advertising effectiveness.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Collectcent

Founded

2013

Country

India

Website

www.collectcent.com/what-we-do.html

Vendor Details

Company Name

Contxful

Founded

2017

Country

Canada

Website

www.contxtful.com

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Product Features

Alternatives

Alternatives

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