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Description

The text-based online focus group feature is the standout element of Collabito, offering a straightforward method for facilitating live chat sessions between a moderator and participants. This cloud-based software requires no installation, as all users need is a web browser to participate. The moderator orchestrates the conversation by posing questions and sharing comments with the entire group or directing messages to individual respondents. To enhance engagement and yield deeper insights during the session, various tools are available, including a whiteboard for visual presentations, a moderator’s guide, and options for silent mode and private discussions. Additionally, you have the flexibility to appoint one or more moderators for your projects, who can interact with all participants, manage muting, or remove individuals if necessary, all while possessing certain administrative rights. Collabito also simplifies the process of adding and managing respondents within the project, ensuring a streamlined experience for everyone involved. This comprehensive approach makes Collabito an invaluable resource for effective online focus group research.

Description

Every retail establishment faces the challenge of losing sales, but how can you uncover the reasons behind this decline in your store? The answer lies in obtaining insights directly from genuine customers who can pinpoint the issues for you. This valuable information is gathered through observation, a method that is accessible to anyone. Our team of testing agents will explore your store, capturing their screens and narrating their experiences as they go. Say goodbye to uncertainty and isolated trials! Enhance your online store by utilizing data collected from actual users—discover the moments of frustration that lead to lost sales. While their candid feedback may be tough to hear, it offers invaluable insights. These real users will dissect your store and provide you with straightforward answers to your inquiries! You’ll see them experience confusion, frustration, or disorientation, which will highlight the critical points of friction in their purchasing journey. After their exploration, we’ll deliver the recorded video to you, allowing you to grasp their perspective fully. By identifying and addressing these obstacles, you can streamline the buying process, ultimately boosting your conversion rates and increasing profitability. Taking action based on this feedback not only improves the user experience but can significantly transform your bottom line.