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Description

Whether your goal is to enhance interactions with homeowners or to guide potential leads towards making a purchase, Cole's comprehensive suite of data technology tools is designed to assist you in achieving those objectives. By identifying the ideal prospects, you can effectively expand your marketing database across social media, direct, and email channels. With Cole Realty Resource, you have the capability to pinpoint homeowners who are prepared to sell, utilizing custom search parameters such as duration of residence and property value, among others. Leverage over 250 traditional and non-traditional data sources to empower your team to work more efficiently rather than expending effort on outdated lists and social media mining. This approach allows your agents to dedicate more time to engaging with customers, leading to increased conversations with leads and significantly boosting home sales in a shorter timeframe. As a result, you can streamline your processes and enhance your overall productivity.

Description

Visual pricing is an essential tool that real estate agents utilize to secure more listings, close more sales, and ultimately increase their earnings. It's crucial to acknowledge that not every property listed will successfully sell, highlighting the necessity of understanding your client's home's likelihood of selling. By transparently discussing the statistics surrounding unsold homes in their locality, you can alleviate your client's concerns regarding market performance. It's important to assess whether the chances of a sale are favorable or if a strategic pricing approach is necessary. Furthermore, be prepared to address the pressing question of how long it typically takes for a home to be sold and investigate whether the price range influences the duration a property remains on the market. By anticipating customer experiences, you can help clients prepare for potential scenarios. Accurately forecasting how many days in advance you need to anticipate buyer behavior is essential, and providing clients with a clear, simple graph can enhance their understanding. Additionally, inform them about the peak times of the year when their area tends to be most active in real estate transactions. This insight can facilitate predictions on whether a sale is likely to occur within the next 90 days. Lastly, remain flexible in adjusting both pricing and listing agreements based on the identified buying cycles to maximize the chances of a successful sale.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$25 per month
Billed annually
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Cole Information

Founded

1947

Country

United States

Website

coleinformation.com

Vendor Details

Company Name

Focus 1st

Country

United States

Website

www.focus1st.com

Product Features

Product Features

Real Estate CMA

Contact Management No 
Lead Capture No 
Market Charts Yes 
Presentation Tools No 
Price Forecasting No 
Proposal Generation No 
Templates No 

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