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features
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support

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Description

Cognipharma's HCP Engagement Platform represents a Software as a Service (SaaS) offering tailored for pharmaceutical companies that seek to refine their omnichannel approaches and cultivate valuable relationships with healthcare professionals. This platform provides effortless integration with various Customer Relationship Management (CRM) systems like Veeva, IQVIA OCE, Salesforce, as well as custom-built solutions, thereby facilitating a unified management of customer information. Among its standout features are instantaneous HCP registration and validation processes, which grant quick access to content via single sign-on while ensuring verification against public databases or existing CRM data. Additionally, the platform prioritizes the management of consent and preferences, allowing for the gradual collection of channel and content preferences that help tailor communications to meet the expectations of healthcare professionals. By offering a high level of content personalization and optimizing channel interactions, Cognipharma's solution is designed to enhance marketing and sales performance metrics, providing valuable insights into customer journeys across various channels and pinpointing the most effective strategies for re-engagement. Ultimately, this comprehensive approach not only supports better decision-making but also fosters stronger connections between pharmaceutical companies and healthcare providers.

Description

Banks implementing an omnichannel approach are witnessing substantial growth in their digital platforms. When customers evaluate various banks, they often consider the rates and fees associated with their offerings, which is a logical step in their decision-making process. However, the emotional reactions sparked by customer interactions with various touchpoints play a crucial role in shaping their preferences, often bypassing logical reasoning. Our touchpoint solutions are designed to not only meet but also surpass the rising expectations of discerning customers. Asseco’s omnichannel banking solutions transform your offerings into engaging experiences that are accessible through both self-service and assisted touchpoints. Thanks to our advanced omnichannel banking technology, our web and mobile user interfaces seamlessly adapt to the devices of each customer. Consistency in digital experience is paramount, as customers anticipate the same user interface and user experience, no matter which banking channel they utilize. Ultimately, delivering a cohesive experience can significantly enhance customer loyalty and satisfaction.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

IQVIA Yes 
Salesforce Yes 
Veeva CRM Yes 

Integrations

IQVIA No 
Salesforce No 
Veeva CRM No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Cognipharma

Founded

2016

Country

Portugal

Website

www.cognipharma.com/hcp-engagement-platform/

Vendor Details

Company Name

Asseco Group

Founded

1989

Country

Poland

Website

digitalbanking.asseco.com/digitaledge/

Product Features

Product Features

Banking

ATM Management No 
Compliance Tracking Yes 
Corporate Banking Yes 
Credit Card Management Yes 
Credit Union No 
Investment Banking Yes 
Multi-Branch Yes 
Online Banking No 
Private Banking Yes 
Retail Banking Yes 
Risk Management No 
Securities Management No 
Transaction Monitoring Yes 

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