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Description

Harness the power of AI to drive brand expansion by deeply understanding and tapping into audience culture. From generating insights to implementing strategies, Codec's identified Tribes facilitate seamless collaboration among remote teams and empower smarter marketing choices that keep pace with cultural shifts. By linking global teams and agencies to the Codec platform, we place collective audience insights at the core of brand development. Codec's mission is to assist brands in navigating the swiftly evolving consumer landscape during this significant digital transformation. Over the past five years, we've collaborated with some of the world's most advanced brands, bridging global and local teams throughout all phases of the marketing process to establish a unified perspective on their culturally relevant audiences. We firmly believe that brands that resonate with culture are the ones that thrive. Our AI-driven audience analytics examine hundreds of millions of digital content interactions in real-time, ensuring that brands remain relevant and impactful. This commitment to understanding cultural dynamics allows brands to adapt quickly and effectively in a constantly changing marketplace.

Description

Reach your most valuable customers and potential clients efficiently with Mobilewalla's tailored audience segments. By leveraging thousands of consumer data points, we create campaign-specific, syndicated, or customized audiences, ensuring that the right message reaches the right consumer at the ideal moment. Our audience segments can be utilized across various digital and social media platforms, including Facebook, Twitter, and Instagram. The extensive data provided by Mobilewalla enables us to construct detailed profiles for each device ID. We employ predictive modeling techniques to analyze behavioral patterns and categorize devices into distinct segments. Insights from app usage reveal crucial consumer behavior narratives, while demographic data adds further context. To enhance reliability, Mobilewalla cross-verifies its age and gender segments with Nielsen DAR and US Census information. Moreover, GPS location data sourced from billions of daily signals ensures both scalability and precision in targeting strategies. This comprehensive approach allows businesses to connect more effectively with their audiences, ultimately driving better results.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook No 
Instagram No 
X (Twitter) No 

Integrations

Facebook Yes 
Instagram Yes 
X (Twitter) Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Codec

Founded

2015

Country

United Kingdom

Website

www.codec.ai/

Vendor Details

Company Name

Mobilewalla

Founded

2011

Country

United States

Website

www.mobilewalla.com/products/audience-segments

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Alternatives

Alternatives