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Description

ClickTrust serves as a comprehensive platform focused on ensuring high-quality advertising traffic and safeguarding against fraud for advertisers, marketing teams, and agencies involved in paid media initiatives. It meticulously examines web visits, ad impressions, app installations, affiliate clicks, and conversion events for any signs of fraudulent behavior, leveraging various techniques such as behavioral analysis, device and browser fingerprinting, IP intelligence, and established rules. Through a centralized dashboard, users gain access to risk assessments, detailed campaign and event investigations, session recordings, heatmaps, and the ability to download evidence reports for further scrutiny. The platform allows for easy deployment via web tags or creative scanning and supports integration with iOS, Android, and Flutter SDKs, alongside mobile measurement and affiliate attribution functionalities. Additionally, ClickTrust offers blocklists and fraud exclusion measures tailored to specific advertising channels, app event streams, and affiliate postbacks. Its application spans several documented cases, including but not limited to paid search and display, programmatic campaigns, mobile app acquisition strategies, affiliate marketing efforts, and evaluations of lead-generation traffic, highlighting its versatility in the advertising landscape. Through these capabilities, ClickTrust aims to empower its users with the tools necessary to navigate the complexities of digital advertising effectively.

Description

FraudScore is an anti-fraud solution that was developed by a team made up of data scientists, digital marketers, and experts in ad fraud. FraudScore has been trusted by industry leaders since 2016. It works with both desktop and mobile traffic, providing protection against all forms of ad fraud. FraudScore uses a "fraud score" system to determine whether a decision is made. Every install, conversion, traffic source, offer, and other information is assigned a fraud score. This gives an evaluation of the likelihood and severity of fraud and a detailed explanation of fraud patterns. This unique approach allows clients to build strong fraud cases, explain their position for each incident, and also allows for negotiation. FraudScore is a full-stack platform that detects ad fraud at every stage of the ad funnel, from prebid requests, impressions, clicks analysis to installs and conversions scoring.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

No images available

Screenshots View All

Integrations

FlashClick No 
Google Ad Manager Yes 
Google Ads Yes 
Google Tag Manager Yes 
Meta Ads Yes 

Integrations

FlashClick Yes 
Google Ad Manager No 
Google Ads No 
Google Tag Manager No 
Meta Ads No 

Pricing Details

Pricing is built by a ClickTrust partner around the selected protection layers and usage volumes. Customers can start with one layer and add others as their media plan grows.
Free Trial Yes 
Free Version No 

Pricing Details

$290 per month
Different rates for Clicks, Installs and Conversions.
Personal rates for mobile developers.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

ClearTrust

Founded

2020

Country

India

Website

clicktrust.cc/

Vendor Details

Company Name

FraudScore

Founded

2016

Country

Spain

Website

www.fraudscore.ai

Product Features

Click Fraud

Account Alerts No 
Activity Monitoring No 
IP Address Monitoring No 
IP Blocking No 
Keyword Tracking No 
Refund Management No 
Risk Assessment No 
Time on Site Tracking No 

Product Features

Click Fraud

Account Alerts Yes 
Activity Monitoring Yes 
IP Address Monitoring Yes 
IP Blocking Yes 
Keyword Tracking Yes 
Refund Management No 
Risk Assessment No 
Time on Site Tracking No 

Fraud Detection

Access Security Management No 
Check Fraud Monitoring Yes 
Custom Fraud Parameters Yes 
For Banking Yes 
For Crypto Yes 
For Insurance Industry No 
For eCommerce Yes 
Internal Fraud Monitoring No 
Investigator Notes No 
Pattern Recognition No 
Transaction Approval No 

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