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Description

Taking a random shot with your marketing strategies often leads to more harm than good, as it increases the chances of misfiring rather than achieving desired results. To enhance effectiveness and ensure you hit your goals, it's crucial to identify which campaigns yield the best return on investment. Our call attribution analytics provide the ability to collect call data from both the United States and Canada, linking it to the specific advertisement, keyword, and referring website that brought in the lead, allowing you to comprehensively assess which expenditures are yielding the most significant results, both in digital and traditional realms. In essence, ClickPath meticulously tracks all conversions stemming from your online marketing efforts, including phone interactions, and connects them to the precise keyword or advertisement source. As a recognized leader in online-to-offline ad attribution solutions, ClickPath offers exceptional insight into your overall conversion effectiveness, empowering you to optimize your marketing budget more intelligently. By leveraging this powerful tool, you can maximize your advertising efficiency and ensure that every dollar spent is working towards your strategic objectives.

Description

To effectively convert phone calls through your marketing efforts, implementing INVOX Call Tracking is essential, as it provides insights into which channels, keywords, advertisements, campaigns, and web pages lead to the most valuable calls. With INVOX, you can accurately trace each phone call back to the specific marketing campaign that generated it, allowing for streamlined automation that aids in identifying optimization opportunities. This means you will have clarity on what strategies are effective and which ones fall short from day one, empowering you to make necessary adjustments swiftly. Keywords play a crucial role, as they are the organic triggers for driving visits, calls, and sales, and INVOX enables you to uncover the specific keywords your customers used prior to each call. You gain a comprehensive understanding of which keywords contribute positively to your efforts, which ones might be lacking, and what enhancements can be implemented on your website immediately. This insight equips you with the knowledge of what elements of your website attract potential customers and generate revenue, ensuring you are always prepared to make informed decisions or inquiries with your marketing agency for continuous improvement. Additionally, having this detailed information at your fingertips allows for better strategic planning and execution in future campaigns.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Google Analytics No 

Integrations

Google Analytics Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$49 per user per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

ClickPath

Founded

1998

Country

United States

Website

www.clickbook.net

Vendor Details

Company Name

INVOX

Founded

2016

Country

Romania

Website

www.invox.ro/

Product Features

PPC

A/B Testing No 
Account Alerts No 
Analytics / ROI Tracking No 
Bid Management No 
Budget Management No 
Campaign Management No 
Conversion Tracking No 
Google / Bing Ads No 
Keyword Research Tools No 
Keyword Tracking No 
Landing Pages / Web Forms No 
URL Builder No 

Search Engine Marketing (SEM)

A/B Testing No 
Account Alerts No 
Analytics / ROI Tracking No 
Bid Management No 
Budget Management No 
Campaign Management No 
Conversion Tracking No 
Google / Bing Ads No 
Keyword Research Tools No 
Keyword Tracking No 
Landing Pages / Web Forms No 
URL Builder No 

Product Features

Call Recording

Archiving Yes 
Call Sharing No 
Distributed Call Recording No 
Event Triggered Recording No 
File Transfer No 
Instant Retrieval No 
On-Demand Recording No 
Recording Bookmarking No 
Scheduled Recording No 
Screen Activity Recording No 
Video Call Recording No 

Call Tracking

CRM No 
Call Log No 
Call Recording No 
Call Routing No 
Caller Identification No 
Campaign Management No 
Conversion Tracking No 
IVR / Voice Recognition No 
Keyword Tracking No 

Alternatives

Alternatives